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Running

Overview

This is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign.

Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, ...

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Overview

This is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign.

Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, hard-nosed, businesslike way.

There is no other book on the market today that so completely treats the subject.

With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING.

For pros as well as novices, Running: How To Design And Execute A Winning Political Campaign is the complete guide, the only book you will ever need to mount an effective political campaign.

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Product Details

  • ISBN-13: 9781440421914
  • Publisher: CreateSpace Publishing
  • Publication date: 9/22/2008
  • Pages: 324
  • Product dimensions: 8.00 (w) x 10.00 (h) x 0.68 (d)

Meet the Author

Author, teacher, talk show host, political pundit and participant, Peter J. Fusco has been steeped in politics for over 30 years. Having done his post-graduate work at Albany State University's prestigious Rockefeller School of Government, Peter Fusco is both a student and practitioner of the political arts.
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  • Posted March 21, 2010

    You Can Run For Political Office And Win

    Went to a town hall meeting. My Congressman acted as if he was doing us a favor, an arrogant Democrat. I vowed I would do something about the mess we are in. I had always thought about running for office, so I decided to run for Congress, and then realized I didn't know the first thing about how to run for a political office. I searched the web and found this 300 page book. Guess what? I'm running, and so far the polls have me beating the incumbent by 6%. Everything I know, I learned from this book, and I am not kidding. You may think it isn't that easy, and you are right, but like Mr. Fusco says, "It isn't rocket science, but you need an education!" And he gives it to you, step by step in 300 pages.

    I just want to say that you can't sit home and hope someone will fight for you. It's up to all of us. You can run for office too, and win, but you have to know how, and this book will help you in so many way, you won't believe it. It's the best $25.00 I ever spent. Get into it, run for an office, any office, and that's how we'll take our country back. RUNNING not only gives you the tools, but shows you how to use them in language we all understand.

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