BN.com Gift Guide

Ruth Handler: From Lilli to Barbie [NOOK Book]

Overview

The American dream comes in many shapes and colors, limited only by one's imagination and work ethic. Ruth Handler, the daughter of poor Russian-Jewish èmigrès, is a prime example. She turned a Swiss toy sex doll into a quintessentially American icon -- Barbie -- one so well-known that more than a billion have been sold. Barbie is so much a part of the American landscape that in 1976, she was included in the American bicentennial time capsule. The voyage from humble beginnings to great wealth, the creation of ...
See more details below
Ruth Handler: From Lilli to Barbie

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$1.99
BN.com price

Overview

The American dream comes in many shapes and colors, limited only by one's imagination and work ethic. Ruth Handler, the daughter of poor Russian-Jewish èmigrès, is a prime example. She turned a Swiss toy sex doll into a quintessentially American icon -- Barbie -- one so well-known that more than a billion have been sold. Barbie is so much a part of the American landscape that in 1976, she was included in the American bicentennial time capsule. The voyage from humble beginnings to great wealth, the creation of Mattel Inc., a company with sales exceeding $5 billion, was not smooth sailing. It began in fairly rough waters and the storms, corporate and personal, never abated. But Ruth Handler's marketing strategies were emulated the world over, and more so, the classy way she faced her battles with cancer or the SEC were earmarks of the vision, persistence and perseverance that were her trademarks. Award-winning author Daniel Alef tells Handler's story of failures, successes, tragedies and enlightenment. [2,148-word Titans of Fortune article]
Read More Show Less

Product Details

  • ISBN-13: 9781608043019
  • Publisher: Titans of Fortune Publishing
  • Publication date: 3/10/2009
  • Series: Titans of Fortune
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 520 KB

Meet the Author

Daniel Alef has written many legal articles, one law book, one historical anthology, Centennial Stories, and authored the award-winning historical novel, Pale Truth (MaxIt Publishing, 2000). Foreword Magazine named Pale Truth book of the year for general fiction in 2001 and the novel received many outstanding reviews including ones from Publishers Weekly and the American Library Association's Booklist. A sequel to Pale Truth, currently entitled Measured Swords, has just been completed.
Read More Show Less

Read an Excerpt

The American dream comes in many shapes and colors, limited only by one's imagination and work ethic. Ruth Handler, the daughter of poor Russian-Jewish èmigrès, is a prime example. She turned a Swiss toy sex doll into a quintessentially American icon -- Barbie -- one so well-known that more than a billion have been sold. Barbie is so much a part of the American landscape that in 1976, she was included in the American bicentennial time capsule.
The voyage from humble beginnings to great wealth, and the creation of Mattel Inc., a company with sales exceeding $5 billion, was not smooth sailing. It began in fairly rough waters. Ruth was born in 1916 in Denver, the 10th child of parents so poor that they sent her to live with her oldest sister, Sarah. Sarah's husband owned a drugstore and they were of comfortable means. In 1932, on her 16th birthday, Ruth got a new Ford coupe from Sarah. And while driving her new car, Ruth met her kindred spirit, Izzy Handler, a poor art student.
They were perfectly matched: He was shy, an artistic dreamer; she was a loaded pistol. When Ruth moved to Los Angeles to work as a stenographer, Izzy followed. They were married in 1938. More than a marriage, it was a matchless business partnership. At Ruth's suggestion, Izzy changed his name to Elliot.
While living in a cheap apartment, Elliot decided to make some furniture out of Lucite and Plexiglas. His work was so good, Ruth told him, "If you can make that stuff for us, you can make it to sell." They rented an old Chinese laundry and hocked their lives to purchase tools. Ruth was the sales force. Persistent and adept, she soon earned her stripes, booking a huge order from Douglas Aircraft for Elliot's specially designed Plexiglas clock with a DC-3 motif.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)