Ruthless Self-Promotion in the Music Industry / Edition 2

Ruthless Self-Promotion in the Music Industry / Edition 2

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by Jeffrey P. Fisher
     
 

ISBN-10: 1592007457

ISBN-13: 9781592007455

Pub. Date: 11/01/2005

Publisher: Cengage Learning


To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and "Ruthless Self-Promotion in the Music Industry, Second Edition," provides the tools and strategies needed to succeed. The completely revised and updated content features new

Overview


To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and "Ruthless Self-Promotion in the Music Industry, Second Edition," provides the tools and strategies needed to succeed. The completely revised and updated content features new promotional approaches that work effectively in today's music industry. The author defines ruthless self-promotion as the unrelenting pursuit of new business and the book teaches the reader how to concentrate their promotions on reaching the greatest number of people who want what the reader has to offer. Extensive detail of every aspect of promotion - from relationship building to sales tactics - is included as well as step-by-step action plans for implementing the many strategies in the book. This book is written for anyone looking to succeed in the music business, from the professional, to the amateur, to the student.

Product Details

ISBN-13:
9781592007455
Publisher:
Cengage Learning
Publication date:
11/01/2005
Edition description:
REV
Pages:
300
Product dimensions:
7.22(w) x 9.00(h) x 0.77(d)

Table of Contents

Cultivating the Ruthless Spirit Acquiring necessary ruthless skills Crafting your ruthless image and message Doing ruthless market research Understanding Ruthless psychology and philosophy Creating a ruthless self-promotion plan Producing ruthless promotional material Using ruthless promotion tactics Ruthless audio and video promotions Ruthless publicity Ruthless advertising Ruthless internet Ruthless relationship building Ruthless events Ruthless sales Ruhless self-promotion in action Getting ruthless help Closing

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