Ruthless Self-Promotion in the Music Industry / Edition 2

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Overview

If you want to be a success in today' music world, you'd better become a promotion fanatic. Here's all you need to learn about how to get new business. You'll discover the real strategies that let you leverage your success and status to keep bringing in more business. Prepare your mind for self-promotion and master the technical aspects. Create an image and learn to clarify what you are trying to say. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your efforts. Ruthless self-promotion is about making your music business stronger by building upon the success you've already achieved. By the author of the MixBooks favorite How to Make Money Scoring Soundtracks and Jingles.
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Product Details

  • ISBN-13: 9781592007455
  • Publisher: Cengage Learning
  • Publication date: 11/1/2005
  • Edition description: REV
  • Edition number: 2
  • Pages: 300
  • Sales rank: 1,003,406
  • Product dimensions: 7.22 (w) x 9.00 (h) x 0.77 (d)

Meet the Author

Jeffrey P. Fisher has built a 25-year career providing music, sound, writing, video, training, and media production and post-production services for corporate, cable, and commercial clients, including indie films. Fisher is the author of 11 books, and he teaches audio and video production and post-production at College of DuPage and DePaul University.

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Table of Contents

Cultivating the Ruthless Spirit Acquiring necessary ruthless skills Crafting your ruthless image and message Doing ruthless market research Understanding Ruthless psychology and philosophy Creating a ruthless self-promotion plan Producing ruthless promotional material Using ruthless promotion tactics Ruthless audio and video promotions Ruthless publicity Ruthless advertising Ruthless internet Ruthless relationship building Ruthless events Ruthless sales Ruhless self-promotion in action Getting ruthless help Closing

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