Safety and Security in Tourism: Recovery Marketing after Crises

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Overview

Make sure you know how to respond after a natural catastrophe, act of terrorism, or the destruction of infrastructure

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market to recover from the destruction of business. Safety and ...
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More About This Book

Overview

Make sure you know how to respond after a natural catastrophe, act of terrorism, or the destruction of infrastructure

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market to recover from the destruction of business. Safety and Security in Tourism: Recovery Marketing after Crises fills this gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business.

A crisis can come from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. Safety and Security in Tourism: Recovery Marketing after Crises explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional's library. The book is extensively referenced and includes several tables andfigures to clearly explain data.

Other topics in Safety and Security in Tourism: Recovery Marketing after Crises include:

• Risk perception and crisis recovery strategies
• Benchmarking of recovery marketing efforts
• Development of new theoretical insights
• Research into effects of different marketing channels
• Price adjustments to reestablish a market
• Public relations techniques to restore confidence
• Redefining target markets in the wake of a crisis
• Policy decisions to enhance service styles or product quality during recovery
• Cooperation between organizations or destinations

Safety and Security in Tourism: Recovery Marketing after Crises is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators.
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What People Are Saying

Paul,Akehurst,PhD,Gary
A FIRST-RATE JOB in reminding us that each crisis or disaster is truly unique and that traditional (almost certainly linear and sequential) modes of action and planning are sadly just not up to the task of mapping and managing recovery marketing strategies. Of particular note is the systems approach together with complexity and chaos theory; and the importance of information flows and social networks leading to cooperation, alliances and sharing. This in itself represents a most promising future research direction. . . . DESERVES TO BE READ BY A WIDE RANGE OF TOURISM PROFESSIONALS AND NOT JUST ACADEMICS. Above all it makes the reader think and challenges us to work hard to achieve workable, pragmatic, and sensible recovery strategies, and that cannot be a bad thing. (Gary Paul Akehurst PhD, Adjunct Professor, RSM Erasmus University, Rotterdam, The Netherlands; Emeritus Professor of Marketing of the University of Wales; Editor of The Service Industries Journal (published by Routledge, Taylor & Francis))
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Product Details

  • ISBN-13: 9780789037831
  • Publisher: Taylor & Francis
  • Publication date: 12/1/2009
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 8.40 (w) x 11.70 (h) x 0.90 (d)

Meet the Author

Noel Scott is a senior research fellow in the School of Tourism, The University of Queensland, Australia.

Eric Laws is an adjunct professor at James Cook University, Australia.

Bruce Prideaux is professor of marketing and tourism management and Deputy Dean of the School of Postgraduate Studies at James Cook University, Australia.

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Table of Contents

1. Tourism Crises and Marketing Recovery Strategies 2. Stealth Risks and Catastrophic Risks: On Risk Perception and Crisis Recovery Strategies 3. Mediating the Effects of Natural Disasters on Travel Intention 4. Tourism Crisis Management and Organizational Learning: The Role of Reflection in Developing Effective DMO Crisis Strategies 5. The Role of Market Orientation in Managing Crises During the Post-Crisis Phase 6. A Cautionary Tale of a Resort Destination's Self-Inflicted Crisis 7. Communicating Tourism Crises Through Destination Websites 8. London Tourism: A 'Post-Disaster' Marketing Response 9. Understanding the Potential Impact on the Image of Canada as a Weekend Travel Destination as a Result of Western Hemisphere Travel Initiative Passport Requirements 10. Branding Post-Conflict Destinations: Recreating Montenegro After the Disintegration of Yugoslavia 11. Tourism Market Recovery in the Maldives After the 2004 Indian Ocean Tsunami 12. Market Segmentation in Time of Crisis: A Case Study of the MICE Sector in Thailand 13. Post Crisis Recovery: The Case of After Cyclone Larry 14. The Heart Recovery Marketing Campaign: Destination Recovery After a Major Bushfire in Australia's National Capital 15. Crisis Management: A Case Study from the Greek Passenger Shipping Industry 16. Crisis Management Planning to Restore Tourism After Disasters: A Case Study from Taiwan 17. Repositioning a Tourism Destination: The Case of New Orleans After Hurricane Katrina 18. Backpacking Your Way into Crisis: An Exploratory Study into Perceived Risk and Tourist Behaviour Amongst Young People 19. Crisis Management in Tourism: Preparing for Recovery 20. Developing a Research Agenda for Tourism Crisis Management, Market Recovery and Communications

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