Sales and Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects

Overview

Sales and marketing is a fast-paced environment where there is never enough time to write good letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This handy, quick-reference guide is packed with concise, easy-to-use writing tips, solid advice, and useful techniques that get attention-and results! It also ...
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Overview

Sales and marketing is a fast-paced environment where there is never enough time to write good letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This handy, quick-reference guide is packed with concise, easy-to-use writing tips, solid advice, and useful techniques that get attention-and results! It also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence-the work has been done for you.

Some example letters presented are: Sales letters offering special discounts, Pitch letters introducing a new product or service, Letters that request referrals, Referral marketing campaigns, Pitch letters to the media, Cold-call sales letters, Marketing campaigns for service businesses, E-mail pitch and sales letters, Letters for selling more to existing customers. These letters can be copied, modified, and customized to fit your needs. Creating and writing effective sales and pitch letters has never been so easy!

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Product Details

  • ISBN-13: 9781564149527
  • Publisher: Career Press, Incorporated
  • Publication date: 9/28/2007
  • Pages: 1
  • Product dimensions: 7.00 (w) x 9.80 (h) x 0.60 (d)

Table of Contents


Getting Started
What are Sales and Pitch Letters?     11
Basic Parts of Letters     17
Formatting Basics     25
Elements of Good Written Communications
Rules You Cannot Break     47
Improving Your Prose     55
Making Your Letters Better     73
Sample Sales and Pitch Letters
Direct Selling Letters     89
Arranging Appointments     165
Follow-Up Letters     173
Sales Letters to Customers     199
Pitch Letters     225
Special Sales, Pitch, and Marketing Documents     259
Incorporating Technology
E-mail, Faxes, and Other Electronic Delivery     269
Using Mail Merge, Contact Managers, and Other Automated Systems     275
Index     279
About the Author     283
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