Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and how to Use Them / Edition 3

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and how to Use Them / Edition 3

by Don E. Schultz
     
 

ISBN-10: 0844233552

ISBN-13: 9780844233550

Pub. Date: 02/11/1998

Publisher: McGraw-Hill Companies, The

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field
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Overview

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

Product Details

ISBN-13:
9780844233550
Publisher:
McGraw-Hill Companies, The
Publication date:
02/11/1998
Edition description:
REV
Pages:
240
Product dimensions:
7.20(w) x 9.10(h) x 0.50(d)

Table of Contents

Ch. 1What Is Sales Promotion and Why Has It Grown?1
Ch. 2Planning Sales Promotion8
Ch. 3Selecting the Proper Promotional Tools17
Ch. 4Coupons33
Ch. 5Special Packs62
Ch. 6Continuity Programs75
Ch. 7Refunds87
Ch. 8Sweepstakes and Contests103
Ch. 9Through-the-Mail Premiums115
Ch. 10Sampling Programs126
Ch. 11Price-Offs145
Ch. 12Trade Deals155
Appendix: Suppliers176
Index189

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