Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and how to Use Them / Edition 3

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and how to Use Them / Edition 3

by Don E. Schultz
     
 

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ISBN-10: 0844233552

ISBN-13: 9780844233550

Pub. Date: 02/11/1998

Publisher: McGraw-Hill Companies, The

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field

Overview

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

Product Details

ISBN-13:
9780844233550
Publisher:
McGraw-Hill Companies, The
Publication date:
02/11/1998
Edition description:
REV
Pages:
240
Product dimensions:
7.20(w) x 9.10(h) x 0.50(d)

Table of Contents

    1. Sales Promotion: Introduction and Current Trends 2. Planning Sales Promotion Programs 3. Selecting the Appropriate Promotional Tools 4. Coupons 5. Special Packs 6. Continuity Programs 7. Refunds 8. Sweepstakes and Contests 9. Through-the-Mail Premiums 10. Sampling Programs 11. Cause-Related Promotions 12. Price Discounts 13. Trade Deals

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