Sales Promotion Handbook / Edition 8

Sales Promotion Handbook / Edition 8

by Tamara Brezen Block, William Robinson
     
 

ISBN-10: 0850132126

ISBN-13: 9780850132120

Pub. Date: 04/01/1994

Publisher: Dartnell Corporation, The

This 8th edition features all-new material. It includes brand-new chapters on sales promotion analysis utilizing scanner data, sales promotion law, licensing and tie-ins, event marketing, database marketing, and more. This invaluable reference tool will guide you to create and execute winning sales promotion programs.  See more details below

Overview

This 8th edition features all-new material. It includes brand-new chapters on sales promotion analysis utilizing scanner data, sales promotion law, licensing and tie-ins, event marketing, database marketing, and more. This invaluable reference tool will guide you to create and execute winning sales promotion programs.

Product Details

ISBN-13:
9780850132120
Publisher:
Dartnell Corporation, The
Publication date:
04/01/1994
Edition description:
8th ed
Pages:
910
Product dimensions:
5.81(w) x 8.83(h) x 1.75(d)

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