Sales Promotion Handbook / Edition 8

Sales Promotion Handbook / Edition 8

by Tamara Brezen Block, William Robinson
     
 

ISBN-10: 0850132126

ISBN-13: 9780850132120

Pub. Date: 04/01/1994

Publisher: Dartnell Corporation, The

This 8th edition features all-new material. It includes brand-new chapters on sales promotion analysis utilizing scanner data, sales promotion law, licensing and tie-ins, event marketing, database marketing, and more. This invaluable reference tool will guide you to create and execute winning sales promotion programs.

Overview

This 8th edition features all-new material. It includes brand-new chapters on sales promotion analysis utilizing scanner data, sales promotion law, licensing and tie-ins, event marketing, database marketing, and more. This invaluable reference tool will guide you to create and execute winning sales promotion programs.

Product Details

ISBN-13:
9780850132120
Publisher:
Dartnell Corporation, The
Publication date:
04/01/1994
Edition description:
8th ed
Pages:
910
Product dimensions:
5.81(w) x 8.83(h) x 1.75(d)

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