Essential to prospective day spa operators and highly useful to veteran owners who want to boost their bottom line, this compact introductory handbook covers all the practical aspects of planning, operating, and maintaining a flourishing day spa. Here is expert guidance on how to purchase a day spa, hammer out an effective business and strategic battle plan, obtain financing, set up a dynamic day spa program, create attractive and profitable packages to enhance overall business, and market your services.
Erica Miller is a noted esthetician, lecturer and writer. The author of countless articles for a number of leading skin care magazines, she is currently the president of Spa Health Consultants. Ms. Miller has lived in Japan and studied shiatsu at the Kanebo Total Beauty Academy and the Imai School of Massage in the Namikoshi Method.
The Day Spa Client. The Day Spa Home. Developing Your Day Spa Program. Purchasing For Your Spa. Financing the Day Spa. Strategic Development. Spa Story Development. Marketing and Retailing. Where to Go After the First Year.