Samenvatting van Philip Kotler's Marketing 4.0

by Elly Stroo Cloeck

Overview

Efficiënte, in 15 minuten te lezen samenvatting van het eind 2016 verschenen boek Marketing 4.0 van marketing-goeroe Philip Kotler. Marketing 4.0: Moving from Traditional to Digital is hèt handboek voor het nieuwe marketen, dat je de weg wijst in de verbonden wereld en het veranderende consumentenlandschap om effectiever meer klanten te bereiken. Ontdek de nieuwe regels van marketing. Val op en creëer WOW-momenten. Bouw een loyale klantenkring op die van zich laat horen. Leer wie de toekomst van de klantkeuze vorm zal geven.

Product Details

BN ID:	2940155138563
Publisher:	Elly Stroo Cloeck
Publication date:	02/16/2018
Series:	Beïnvloeden Collectie
Sold by:	Smashwords
Format:	eBook
File size:	158 KB
Language:	Dutch

About the Author

Born in Haarlem, Netherlands in 1961, and living there my entire life, except for a six-year ex-pat period on the lovely Caribean island Curacao. Educated and trained to be a CPA, moved to IT auditing and subsequently to Internal Auditing. In 2008, working as Chief Audit Executive at a Dutch multinational listed company, I thought; "what now? I'm 47 and at the peak of a career in Audit". So I started freelancing, sharing my experience and knowledge as a consultant in short projects and in the meantime extending my knowledge of human behavior through reading and study (NLP among others). Now, I'm focusing even more on books and trying to influence others to read (more). My dream is that my summaries will inspire others to go and read the original books or in any case will open their minds to the ideas contained in those books. So many good books, so little time!