Say It and Live It

Say It and Live It

by Patricia Jones, Larry Kahaner
     
 

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Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the…  See more details below

Overview

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it--so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.

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Editorial Reviews

Library Journal
Jones and Kahaner present a compendium of 50 corporate "mission statements, values, philosophies, visions, or whatever they call them" from companies that practice what they proclaim. In Peak Performers (LJ 4/1/86), Charles Garfield opines that mission statements exceeding ten words are useless. His reasoning is simple: it is unlikely that either a board member or a frontline employee can recall a verbose and complicated mission. Few mission statements presented here meet this requirement, General Electric's being an exception ("Boundary-less...Speed...Stretch"). The last chapter, "Six Rules for Writing Your Own Mission Statement," is a "by the numbers" approach to the task. Unfortunately, the last thing any enterprise needs is a cookbook mission. Most libraries could do without this book in their collections.-Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia

Product Details

ISBN-13:
9780307766953
Publisher:
The Crown Publishing Group
Publication date:
03/23/2011
Sold by:
Random House
Format:
NOOK Book
File size:
3 MB

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