Say It and Live It: The 50 Corporate Mission Statements the Hit the Mark

Overview

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements -- the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document -- annual report, press release, news article, statement from the board of directors -- tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will...
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Say it and Live it

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Overview

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements -- the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document -- annual report, press release, news article, statement from the board of directors -- tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it -- so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.

A collection of the 50 best corporate mission statements in America, and an explanation of how each was written, Say It and Live It includes the mission statements of Kellogg's, IBM, Ben & Jerry's, Citicorp, Hallmark Cards, Boeing, Reader's Digest, Southwest Airlines, UPS, Xerox, and others.

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Editorial Reviews

Library Journal
Jones and Kahaner present a compendium of 50 corporate "mission statements, values, philosophies, visions, or whatever they call them" from companies that practice what they proclaim. In Peak Performers (LJ 4/1/86), Charles Garfield opines that mission statements exceeding ten words are useless. His reasoning is simple: it is unlikely that either a board member or a frontline employee can recall a verbose and complicated mission. Few mission statements presented here meet this requirement, General Electric's being an exception ("Boundary-less...Speed...Stretch"). The last chapter, "Six Rules for Writing Your Own Mission Statement," is a "by the numbers" approach to the task. Unfortunately, the last thing any enterprise needs is a cookbook mission. Most libraries could do without this book in their collections.-Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia
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Product Details

  • ISBN-13: 9780385476300
  • Publisher: Crown Publishing Group
  • Publication date: 9/28/1998
  • Series: Doubleday Currency Books
  • Edition number: 1
  • Pages: 284
  • Sales rank: 1,009,787
  • Product dimensions: 6.06 (w) x 9.00 (h) x 0.56 (d)

Table of Contents

Road Maps for the High Road
AT&T 1
Hanna Andersson 7
Avis 12
Barrick 17
Ben & Jerry's 22
Binney & Smith 26
Boeing 33
Boston Beer Company 39
Leo Burnett 44
Campbell & Ferrara Nurseries 49
Celestial Seasonings 53
Trammell Crow Company 58
Dayton Hudson Corporation 63
Delta Air Lines 69
Gannett 77
GEICO 84
General Electric 89
General Mills 93
Georgia-Pacific 99
Gerber 104
Gillette 108
Goodyear 113
Hallmark 117
Honda of America 121
IBM 125
Intel 130
Johnson & Johnson 135
Mary Kay Cosmetics Inc. 140
Kellogg 145
Arthur D. Little 152
Lowe's 157
Marriott 162
Merck & Co. 167
Motorola 172
Northwestern Mutual Life 177
The Park Lane Group 181
J. C. Penney 186
Reader's Digest 190
The Ritz-Carlton Hotel Company 194
Saturn 199
J. M. Smucker Company 206
The Southland Corporation 212
Southwest Airlines 218
Steelcase 222
Levi Strauss & Co. 227
Tom's of Maine 236
Twentieth Century Investors 241
United Parcel Service 245
Worthington Industries 249
Xerox 255
Six Rules for Writing and Implementing Your Own Mission Statement 263
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