Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition [NOOK Book]



President Barack Obama's remarkable ability to inspire and persuade millions from the podium isn't simply a product of...

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Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition

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President Barack Obama's remarkable ability to inspire and persuade millions from the podium isn't simply a product of innate ability. It took years of painstaking effort to hone the speaking skills that fueled his rise to the top leadership position on the globe. Using well-practiced public-speaking skills, he not only rouses roaring applause but inspires real change in his listeners.

In this revised and expanded edition of Say It Like Obama and Win!, leadership expert Shel Leanne ("Dr. Shel") explains how to combine oratory, body language, and the fine art of persuasion into a seamless presentation that builds trust and stimulates action. This international

bestseller now features even more history-making speeches, including:

2012 State of the Union Address *Remarks on the Death

of Osama bin Laden *Middle East Speech . . . "On a New

Beginning" * Remarks on Financial Rescue and Reform * Remarks on American Energy

After reading this updated edition, you will come away with the skill to motivate individuals, teams, or an entire workforce to embrace your vision and put it to work.

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Product Details

  • ISBN-13: 9780071802710
  • Publisher: McGraw-Hill Education
  • Publication date: 7/10/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 304
  • Sales rank: 922,955
  • File size: 1,014 KB

Meet the Author

Dr. Shel Leanne is President of the Wilshel Corporation, a leadership development company that helps empower young business leaders for success. Participants in her leadership development program hail from around the world--the United States, Europe, East Asia, South Asia, Latin America and Africa. They come from all industries within the Fortune 100, including companies as varied as Microsoft, Hewlett Packard, Goldman Sachs, the Vanguard Group, Citibank, Fidelity Investments, General Electric, General Motors, Dell, Bank of America and PepsiCo. Dr. Leanne's insights and work have been cited in national publications such as and The Wall Street Journal.

Prior to launching her company, Shel Leanne gained experience working for McKinsey & Company and for Morgan Stanley in New York and London. She subsequently served as a Full Faculty member at Harvard University from 1997-2001, where she taught courses on social entrepreneurship and organizational design. Since launching her company, Dr. Leanne has given additional talks on succeeding in the business world at Harvard Business School.

A Fulbright Scholar, Dr. Shel Leanne holds a B.A. from Harvard College, and earned Masters and Doctoral degrees from Oxford University.

Shel Leanne enjoys serving on the Board of nonprofits including Beautiful Gate (focused on HIV/AIDS in Africa), Kids with HIV (South Africa) and WorldTeach. She is engaged in the fight against HIV, focusing her work in South Africa and also in Kenya, where she once taught for a summer among the Luo at an all-girls' school, near the rural village where Barack Obama's father was raised.

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Read an Excerpt




The McGraw-Hill Companies, Inc.

Copyright © 2012Shelly Leanne
All rights reserved.
ISBN: 978-0-07-180270-3




On a night of the 2004 Democratic National Convention, Barack Obama stepped onstage and electrified America with his keynote address. His discourse, widely hailed as inspiring and eloquent, provides a valuable snapshot of the excellent communication practices Obama employs as he harnesses the power of speaking with purpose and vision. Through his delivery, we learn how substance and style can work together to increase the effectiveness and impact of communication.

This chapter presents the 2004 keynote address in full. Obama's written words are annotated with references to some of the gestures, tone, and pacing techniques he employed in delivering his career-accelerating address. Let's look at what made the 2004 speech such a success.

2004 Democratic National Convention Keynote Address, July 27, 2004

In the minutes before Barack Obama takes to the stage, Illinois Senator Dick Durbin sings Obama's praises to the Boston audience and to millions of TV viewers. He refers to Barack Obama as a man whose "life celebrates the opportunity of America ... family reflects the hope of an embracing nation ... values rekindle our faith in a new generation...." He praises Obama for having "the extraordinary gift to bring people together of all different backgrounds."

Barack Obama walks onto the stage with a brisk, purposeful, confident gait. He makes immediate visual contact with the audience, clapping his hands along with them—the first signs of connection. He stretches his arm toward the audience in an open-palmed wave and then greets Durbin with a warm embrace that signifies the deep respect of dear friends. With applause still ringing, Obama makes his way to the lectern, planting his feet firmly, shoulders squared. He touches each hand to the lectern, possessing it—a posture of confidence and authority. With chin lifted, he bows ever so slightly to the audience, his gesture of appreciation and gratitude. As the applause continues, Obama folds his hands neatly on the lectern and smiles humbly, seeming to gain strength from the crowd's enthusiasm.

As the applause subsides, Obama thanks Senator Durbin. He takes in a breath and the resonant baritone of his voice rolls as he begins his 2004 Democratic National Convention keynote address:

On behalf of the great state of Illinois, [the crowd applauds, and Obama's eyes sparkle with pride at speaking the name of his home state] crossroads of a nation [pause], Land of Lincoln, let me express my deepest gratitude for the privilege of addressing this convention. [He reaches out to the audience with open hands, conveying his gratitude.]

Tonight is a particular honor for me because, let's face it, my presence on this stage is pretty unlikely. [Obama places his hand over his heart. His intonation underscores the irony of the circumstances.] My father was a foreign student, born and raised in a small village in Kenya. He grew up herding goats, went to school in a tin-roof shack. His father, my grandfather, was a cook, a domestic servant to the British. [He pinches the fingers of his right hand, underscoring his point.]

But my grandfather had larger dreams for his son. [Obama stretches his palms upward, as if measuring the enormity of the dreams.] Through hard work and perseverance my father got a scholarship to study in a magical place: America [italics added for emphasis], that shone as a beacon of freedom and opportunity to so many who had come before. [His inflection conveys patriotic pride and generates applause.]

While studying here, my father met my mother. She was born in a town on the other side of the world, in Kansas. [Obama gestures with a hand off in a direction, indicating far, far away. He flashes a bright smile toward the part of the crowd that cheers upon hearing "Kansas" and waves to them in a tender gesture.] Her father worked on oil rigs and farms through most of the Depression. The day after Pearl Harbor my grandfather signed up for duty, joined Patton's army, marched across Europe. Back home, my grandmother raised a baby and [emphasis] went to work on a bomber assembly line. After the war, they studied on the GI Bill, bought a house through FHA, and later moved west, all the way to Hawaii, in search of opportunity.

And they, too, had big dreams for their daughter, a common dream, born of two continents. My parents shared not only an improbable love; they shared an abiding faith in the possibilities of this nation. [Obama speaks the words with pride and reverence; his hand extended to the audience, signifying shared awe in all the United States has to give.]

They would give me an African name, Barack, or "blessed," [he touches his hand over his heart] believing that in a tolerant [emphasis] America [he pinches the fingers of his right hand] your name is no barrier to success. [Applause.] They imagined me going to the best schools in the land, even though they weren't rich, because in a generous America you don't have to be rich [he raises a palm to the crowd, a little stop sign, as if to halt any notion that richness is a precursor to success] to achieve your potential. [Applause.] They are both passed away now. Yet, I know that, on this night, they look down on me with great pride.

I stand here today, grateful for the diversity of my heritage, aware that my parents' dreams live on in my two precious daughters. [Sincerity rings in his tone.] I stand here knowing that my story is part of the larger American story [he stretches a hand to the audience, reaching out to them], that I owe a debt to all of those who came before me, and that, in no other country on earth, is my story even possible. [He pinches his fingers with those words, his voice bursting with pride. He pauses as some audience members rise in ovation.]

Tonight, we gather to affirm the greatness of our nation, not because of the height of our skyscrapers, or the power of our military, or the size of our economy. Our pride is based on a very simple premise, summed up in a declaration made over two hundred years ago, "We hold these truths to be self-evident, [he amplifies his voice slightly, speaking the patriotic words with care and curls his right fingers into a C, motioning in front of him as if setting the words on air] that all men are created equal. [Applause.] That they are endowed by their Creator with certain inalienable rights. That among these are life, liberty, and the pursuit of happiness."

That [emphasis] is the true genius of America, [applause] a faith in simple dreams, an insistence on small miracles. That we can tuck in our children at night and know they are fed and clothed and safe from harm. That we can say what we think, write what we think, without hearing a sudden knock on the door. [Obama knocks a balled fist on an imaginary door.] That we can have an idea and start our own business without paying a bribe. That we can participate in the political process without fear of retribution, and that our votes will be counted—at least, most of the time. [He allows his tone to fall flat, disapproving, signaling a wry reference to the disputed 2000 U.S. presidential election results. The audience responds with jeers, sharing his disapproval.]

This year, in this election, we are called to reaffirm our values and our commitments, to hold them against a hard reality, and see how we are measuring up to the legacy of our forebearers and the promise of future generations. And fellow Americans—Democrats, Republicans, Independents—I say to y

Excerpted from SAY IT LIKE OBAMA AND WIN! by SHELLY LEANNE. Copyright © 2012 by Shelly Leanne. Excerpted by permission of The McGraw-Hill Companies, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

Acknowledgments ix

Introduction xi

Chapter 1 The Speech that Started it All 1

2004 Democratic National Convention Keynote Address, July 27, 2004 2

Effective Use of Body Language and Voice 15

Establishing Common Ground 15

Speaking to Audience Concerns: Winning Hearts and Minds 16

Conveying Vision through Personalization and Words That Resonate 17

Driving Points Home 18

Excellent Persuasion Techniques 18

Building to a Crescendo and Leaving a Strong Last Impression 19

Chapter 2 Earning Trust and Confidence 20

Charisma of a Leader 21

Creating Strong First Impressions-Image and Body Language 22

Leveraging Second Impressions-Voice and Intonation 24

Using Effective Gestures 27

Maximizing Props 28

Beginning Strong 32

Conveying Admirable Ethics- Developing Teflon 36

What We've Learned-Practices for Earning Trust and Confidence 38

Chapter 3 Breaking Down Barriers 40

Achieving Transcendence 41

Acknowledging the Elephant in the Room 42

Stressing Common Dreams and Values 44

Drawing Attention to Shared History 49

Illuminating Shared Experiences 56

Employing Words That Resonate: The Historical and Political Lexicon 58

Using Words That Resonate-Biblical Truths 62

Leveraging Other People's Words 63

What We've Learned-Practices for Breaking Down Barriers 68

Chapter 4 Winning Hearts and Minds 70

Knowing Your Audience 71

Knowing When Not to Enumerate 73

Employing Details Effectively 77

Personalizing the Message: "I" and Experience 79

Connecting One to One: "You" and "I" 82

Personalizing the Message: The "We" Connection 85

What We've Learned-Practices for Winning Hearts and Minds 86

Chapter 5 Conveying Vision 88

Referencing History and the Familiar 89

Using Descriptive Words as Visual Aids 92

Drawing on Symbolism 97

Leveraging Corollaries 97

Personifying Ideas and Conferring Physicality 99

Providing Just Enough Detail 101

Creating Dynamic Images 103

Leveraging a Backward Loop 104

Illustrating with Anecdotes 106

What We've Learned-Practices for Conveying Vision 111

Chapter 6 Driving Points Home 113

Prioritizing and Focusing on Themes 114

Using Rhetorical Questions 114

Employing Effective Repetition 116

Leveraging Pace and Tone 127

Communicating with Slogans and Refrains 142

What We've Learned-Practices for Driving Points Home 145

Chapter 7 Persuading 147

Eliciting a Nod 148

Sequencing Ideas 149

Addressing Nonrhetorical Questions 152

Addressing Objections 154

Using Juxtaposition and Antithesis-Comparing and Contrasting 156

What We've Learned-Practices for Persuading 173

Chapter 8 Facing and Overcoming Controversy 175

Knowing Your Goals: Rejecting and Denouncing 176

Recasting the Tone: Humility and Gracious Beginnings 179

Resetting Your Image: Leveraging Props 180

Recasting the Dialogue: Language Choice 181

Addressing Error Head-On: Accepting Responsibility 182

Restating Ethics and Delivering Tough Messages 183

What We've Learned-Practices for Facing and Overcoming Obstacles 190

Chapter 9 Motivating Others to Action and Leaving Strong Last Impressions 192

Inspiring Others to Great Achievements 193

Creating a Sense of Momentum and Urgency 196

Building to a Crescendo 201

Repeating Takeaways and Slogans 204

Directing to Low-Hanging Fruit 206

Putting It All Together to End Strong 208

What We've Learned-Practices for Motivating Others to Action and Leaving Strong Last Impressions 211

Chapter 10 Speeches that Made History 213

2008 Nomination Acceptance Speech 214

2008 Election Night Victory Speech, Grant Park, Chicago 233

2009 Barack Obama's Inaugural Address 239

2009 Middle East Speech, "On a New Beginning" 245

2009 Remarks on Financial Rescue and Reform 262

2009 Remarks to the United Nations General Assembly 273

2011 Remarks on the Death of Osama bin Laden 287

2012 State of the Union Address 291

Endnotes 312

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