Say It Like Obama and WIN!: The Power of Speaking with Purpose and Vision / Edition 1

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A fully updated, expanded edition of the leadership classic!

President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes.

With Say it Like Obama and Win!, you hold in your hands the secrets to the President’s amazing success. Author Shel Leanne dissects Obama’s style to reveal his remarkable communication tactics—which you can put to use right away. You’ll learn how to:

  • Make a strong first impression
  • Communicate using body language
  • Establish common ground with your audience
  • Gain trust and confidence
  • Convey your vision with imagery that resonates
  • Build to a crescendo and leave a lasting impression

This updated edition contains brand-new material, including Obama’s historic presidential election acceptance speech, the inaugural address, election-winning debates, and communications regarding the economy and foreign affairs.

Say it Like Obama and Win! is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools you can use to instill positive change at every level of your organization.

Shel Leanne is president of Regent Crest

Corporation, a leadership development firm with Fortune

500 clients. She is the author of Say it Like Obama and How to

Interview Like a Top MBA.

Read More Show Less

Product Details

  • ISBN-13: 9780071713085
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 11/19/2009
  • Edition description: Expanded
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 5.00 (w) x 7.90 (h) x 1.00 (d)

Meet the Author

Shel Leanne is president of Regent Crest

Corporation, a leadership development firm with Fortune

500 clients. She is the author of Say it Like Obama and How to

Interview Like a Top MBA.

Read More Show Less

Table of Contents

Acknowledgments ix

Introduction xii

Chapter 1 The Speech That Started it All 1

2004 Democratic National Convention Keynote Address 2

Effective Use of Body Language and Voice 14

Establishing Common Ground 15

Speaking to Audience Concerns: Winning Hearts and Minds 16

Conveying Vision through Personification and Words that Resonate 17

Driving Points Home 17

Excellent Persuasion Techniques 18

Building to a Crescendo and Leaving a Strong Last Impression 18

Chapter 2 Earning Trust and Confidence 21

Charisma of a Leader 22

Creating Strong First Impressions- Image and Body Language 23

Leveraging Second Impressions- Voice and Intonation 25

Using Effective Gestures 28

Maximizing Props 29

Beginning Strong 33

Conveying Admirable Ethics- Developing Teflon 36

What We've Learned- Practices for Earning Trust and Confidence 39

Chapter 3 Breaking Down Barriers 41

Achieving Transcendence 42

Acknowledging the Elephant in the Room 43

Stressing Common Dreams and Values 44

Drawing Attention to Shared History 48

Illuminating Shared Experiences 52

Employing Words that Resonate: The Historical and Political Lexicon 54

Using Words that Resonate-BiblicalTruths 57

Leveraging Other People's Words 58

What We've Learned-Practices for Breaking Down Barriers 62

Chapter 4 Winning Hearts and Minds 65

Knowing Your Audience 66

Knowing When Not to Enumerate 68

Employing Details Effectively 72

Personalizing the Message: "I" and Experience 74

Connecting One to One; "You" and "T" 76

Personalizing the Message: The "We" Connection 78

What We've Learned- Practices for Winning Hearts and Minds 80

Chapter 5 Conveying Vision 81

ReferencingHistory and the Familiar 82

Using Descriptive Words as Visual Aids 85

Drawing on Symbolism 87

Leveraging Corollaries 87

Personifying Ideas and Conferring Physicality 89

Providing Just-Enough Detail 91

Creating Dynamic Images 92

Leveraging a Backward Loop 93

Illustrating with Anecdotes 95

What We've Learned- Practices for Conveying Vision 101

Chapter 6 Driving Points Home 105

Prioritizing and Focusing on Themes 106

Using Rhetorical Questions 106

Employing Effective Repetition 107

Leveraging Pace and Tone 115

Communicating with Slogans and Refrains 124

What We've Learned- Practices for Driving Points Home 127

Chapter 7 Persuading 129

Eliciting a Nod 130

Sequencing Ideas 131

Addressing Nonrhetorical Questions 132

Addressing Objections 134

Using Juxtaposition and Antithesis- Comparing and Contrasting 136

What We've Learned- Practices for Persuading 152

Chapter 8 Facing And Overcoming Controversy 155

Knowing Your Goals: Rejecting atf^Denouncing 156

Recasting the Tone: Humility and Gracious Beginnings 159

Resetting Your Image: Leveraging Props 160

Recasting the Dialogue: Language Choice 161

Addressing Error Head-On: Accepting Responsibility 162

What We've Learned- Practices for Facing and Overcoming Obstacles 170

Chapter 9 Motivating Others to Action And Leaving Strong Last Impressions 173

Inspiring Others to Great Achievements 174

Creating a Sense of Momentum and Urgency 177

Building to a Crescendo 181

Repeating Takeaways and Slogans 185

Directing to Low-Hanging Fruit 187

Purting It All Together to End Strong 189

What We've Learned- Practices for Motivating Others to Action and Leaving Strong Last Impressions 192

Chapter 10 The Speeches That Made History 193

2008 Nomination Acceptance Speech 193

Election Night Victory Speech, Grant Park, Chicago 219

Barack Obama's Inaugural Address 225

Address to Ghana's Parliament 234

Joint Session of Congress on Health Care 247

EndNotes 267

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