The Say It With Charts Complete Toolkit / Edition 1

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The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations

Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete with an all-new CD that lets you download and implement Zelazny's potent PowerPoint charts, graphs, and visuals!

This first-of-its-kind Toolkit reveals time-tested tips for putting your message in visual form and translating data into eye-catching, persuasive charts and multimedia presentations. Zelazny offers step-by-step advice on selecting and preparing the right charts, emphasizing key points, and encouraging your audience become active participants. He also shows you how to use today's digital technologies to create easy-to-follow, attention-grabbing visuals. Nowhere else will you find such comprehensive, authoritative information on:

  • The different types of charts for any presentation
  • Audience-tested techniques for communicating information
  • Hands-on recommendations for lettering size, color, appropriate chart types, and more
  • Techniques for dramatic eVisuals using animation, scanned images, sound video, and links to pertinent websites
  • Tactics for customizing graphics to specific audiences
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Product Details

  • ISBN-13: 9780071474702
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/16/2006
  • Edition description: Book & CDROM
  • Edition number: 1
  • Pages: 312
  • Sales rank: 504,519
  • Product dimensions: 7.40 (w) x 9.30 (h) x 0.48 (d)

Meet the Author

Gene Zelazny is the Director of Visual Communications at McKinsey & Company, where he has provided creative advice to thousands of professionals for over forty years. He has lectured at many of today's top business schools, including Columbia, Harvard, Michigan,, INSEAD, Sloan, Stanford, Tuck and Wharton.

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Table of Contents

Introduction: Say It With Charts     1
Choosing Charts     9
Determine Your Message     11
Identify the Comparison     21
Component Comparison     21
Item Comparison     22
Time Series Comparison     22
Frequency Distribution Comparison     22
Correlation Comparison     23
Select the Chart Form     25
Pie Chart     28
Bar Chart     33
Column Chart     36
Line Chart     38
Dot Chart     46
Using Charts     73
Component Comparison     81
Item Comparison     87
Time Series Comparison     97
Frequency Distribution Comparison     119
Correlation Comparison     122
Say It With Concepts and Metaphors     129
Visual Concepts     137
Linear Flows     139
Vertical Flows     142
Circular Flows     144
Interaction     148
Forces at Work     151
Changing Course     155
Leverage/Balance     157
Penetration/Barriers     159
Filters/Screens     160
Interrelationships     161
Processes     165
Segmentations     166
Visual Metaphors     169
Games     171
Sports     174
Puzzles/Mazes     176
Optical Confusion     178
Steps and Stairs     180
Strings and Things     181
Punctuation     182
Words, Words     183
Drips and Drops     185
Office Stuff     186
Going and Coming     188
Coming and Going     189
Far Out     190
Etc.     191
Play It With Charts     195
Index     295
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