Say It with Charts / Edition 3

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Design communications that generate action! Say it with Charts shows you how to decide when a chart is needed. . . choose the form that works best. . . translate your data into charts and your ideas into concept visuals.

This state-of-the-art new third edition gives you a portfolio of over 80 finished charts,pie charts,bar charts,column,line and dot charts,plus a new visual dictionary of 150 images you can use to show ideas such as forces at work,leverage,balance,barriers,or to convey flow,structure,and process.

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Editorial Reviews

Explains how to choose charts, how to use different types of comparisons, and how to use 35mm slides effectively in business communication. Contains numerous examples and sample projects. This third edition offers some 150 visual images for conveying nonquantitative ideas such as forces at work, interaction, leverage, and process. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780786308941
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 3/1/1996
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 193
  • Product dimensions: 7.38 (w) x 9.44 (h) x 0.61 (d)

Table of Contents

Sect. 1 Choosing Charts 9
A Determine Your Message 11
B Identify the Comparison 21
1 Component Comparison 21
2 Item Comparison 22
3 Time Series Comparison 22
4 Frequency Distribution Comparison 22
5 Correlation Comparison 23
C Select the Chart Form 25
1 Pie Chart 28
2 Bar Chart 33
3 Column Chart 36
4 Line Chart 38
5 Dot Chart 46
From Data to Chart Projects 51
Sect. 2 Using Charts 73
Component Comparison 81
Item Comparison 87
Time Series Comparison 97
Frequency Distribution Comparison 119
Correlation Comparison 122
Sect. 3 Saying It With 35mm Slides 129
Less Is Better 138
Simpler Is Better 140
Different Is Better 142
More Is Better 146
Bold Is Better 148
Lessons Learned 152
Choosing and Using Colors 153
Sect. 4 Saying It With Concept Visuals 156
Linear Flows 165
Vertical Flows 168
Circular Flows 170
Interaction 174
Forces at Work 177
Changing Course 181
Leverage/Balance 183
Penetration/Barriers 185
Filters/Screens 186
Interrelationships 187
Processes 191
Segmentations 192
Index 194
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