Say It With Charts: The Executive's Guide to Visual Communication / Edition 4

Say It With Charts: The Executive's Guide to Visual Communication / Edition 4

by Gene Zelazny
     
 

ISBN-10: 007136997X

ISBN-13: 9780071369978

Pub. Date: 02/22/2001

Publisher: McGraw-Hill Professional Publishing

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth

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Overview

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition —the latest, cutting-edge edition of his best-selling presentation guide — Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts — pie, bar, column, line, or dot — and when to use each

* Lettering size, color choice, appropriate chart types, and more

* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

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Product Details

ISBN-13:
9780071369978
Publisher:
McGraw-Hill Professional Publishing
Publication date:
02/22/2001
Edition description:
REV
Pages:
240
Sales rank:
368,059
Product dimensions:
7.70(w) x 9.10(h) x 0.70(d)

Related Subjects

Table of Contents

Introduction: Say it with Charts1
Section 1Choosing Charts9
A.Determine Your Message11
B.Identify the Comparison21
1.Component Comparison21
2.Item Comparison22
3.Time Series Comparison22
4.Frequency Distribution Comparison22
5.Correlation Comparison23
C.Select the Chart Form25
1.Pie Chart28
2.Bar Chart33
3.Column Chart36
4.Line Chart38
5.Dot Chart46
Section 2Using Charts73
Component Comparison81
Item Comparison87
Time Series Comparison97
Frequency Distribution Comparison119
Correlation Comparison122
Section 3Say it with Concepts and Metaphors129
Visual Concepts137
Linear Flows139
Vertical Flows142
Circular Flows144
Interaction148
Forces at Work151
Changing Course155
Leverage/Balance157
Penetration/Barriers159
Filters/Screens160
Interrelationships161
Processes165
Segmentations166
Visual Metaphors169
Games171
Sports174
Puzzles/Mazes176
Optical Confusion178
Steps and Stairs180
Strings and Things181
Punctuation182
Words, Words183
Drips and Drops185
Office Stuff186
Going and Coming188
Coming and Going189
Far Out190
Etc.191
Section 4Say It.Com195
Ensure Legibility201
Use Color with Purpose213
Let Content Drive Special Effects216
Index221

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