Say It With Charts: The Executive's Guide to Visual Communication / Edition 4

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Today's most comprehensive, up-to-date business presentation guidebook

Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations

As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows you step-by-step how to create compelling, memorable presentations.

Business presentation tools have changed tremendously. A chart that once took ten hours and ten co-workers to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual what to say, why to say it, and how to say it for the most impact.

Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

  • How to prepare different types of charts pie, bar, column, line, or dot and when to use each
  • Hands-on recommendations on lettering size, color choice, appropriate chart types, and more
  • Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

"When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."
 From Chapter 1

Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and in today's rapid fire, ultra-competitive business environment delays or errors in communicating information are uncalled for, unaffordable...and unacceptable.

Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.

Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:

  • Commandments for designing successful onscreen visuals
  • Techniques for conveying your messages using visuals and visual metaphors
  • How to decide when to use a chart and know when a chart could work against you
  • Graphic representations of ineffective, counter-productive charts with examples of how they could be improved
  • Time- and money-saving methods to make one presentation template serve multiple audiences
  • Hands-on practice projects and exercises to help you grasp each important concept

Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultants all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.

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Product Details

  • ISBN-13: 9780071369978
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 2/22/2001
  • Edition description: REV
  • Edition number: 4
  • Pages: 225
  • Sales rank: 318,927
  • Product dimensions: 7.70 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

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Table of Contents

Introduction: Say it with Charts 1
Section 1 Choosing Charts 9
A. Determine Your Message 11
B. Identify the Comparison 21
1. Component Comparison 21
2. Item Comparison 22
3. Time Series Comparison 22
4. Frequency Distribution Comparison 22
5. Correlation Comparison 23
C. Select the Chart Form 25
1. Pie Chart 28
2. Bar Chart 33
3. Column Chart 36
4. Line Chart 38
5. Dot Chart 46
Section 2 Using Charts 73
Component Comparison 81
Item Comparison 87
Time Series Comparison 97
Frequency Distribution Comparison 119
Correlation Comparison 122
Section 3 Say it with Concepts and Metaphors 129
Visual Concepts 137
Linear Flows 139
Vertical Flows 142
Circular Flows 144
Interaction 148
Forces at Work 151
Changing Course 155
Leverage/Balance 157
Penetration/Barriers 159
Filters/Screens 160
Interrelationships 161
Processes 165
Segmentations 166
Visual Metaphors 169
Games 171
Sports 174
Puzzles/Mazes 176
Optical Confusion 178
Steps and Stairs 180
Strings and Things 181
Punctuation 182
Words, Words 183
Drips and Drops 185
Office Stuff 186
Going and Coming 188
Coming and Going 189
Far Out 190
Etc. 191
Section 4 Say It.Com 195
Ensure Legibility 201
Use Color with Purpose 213
Let Content Drive Special Effects 216
Index 221
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