Say It With Charts: The Executive's Guide to Visual Communication / Edition 4

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Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition β€”the latest, cutting-edge edition of his best-selling presentation guide β€” Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts β€” pie, bar, column, line, or dot β€” and when to use each

* Lettering size, color choice, appropriate chart types, and more

* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

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Product Details

  • ISBN-13: 9780071369978
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 2/22/2001
  • Edition description: REV
  • Edition number: 4
  • Pages: 225
  • Sales rank: 276,163
  • Product dimensions: 7.70 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

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Table of Contents

Introduction: Say it with Charts 1
Section 1 Choosing Charts 9
A. Determine Your Message 11
B. Identify the Comparison 21
1. Component Comparison 21
2. Item Comparison 22
3. Time Series Comparison 22
4. Frequency Distribution Comparison 22
5. Correlation Comparison 23
C. Select the Chart Form 25
1. Pie Chart 28
2. Bar Chart 33
3. Column Chart 36
4. Line Chart 38
5. Dot Chart 46
Section 2 Using Charts 73
Component Comparison 81
Item Comparison 87
Time Series Comparison 97
Frequency Distribution Comparison 119
Correlation Comparison 122
Section 3 Say it with Concepts and Metaphors 129
Visual Concepts 137
Linear Flows 139
Vertical Flows 142
Circular Flows 144
Interaction 148
Forces at Work 151
Changing Course 155
Leverage/Balance 157
Penetration/Barriers 159
Filters/Screens 160
Interrelationships 161
Processes 165
Segmentations 166
Visual Metaphors 169
Games 171
Sports 174
Puzzles/Mazes 176
Optical Confusion 178
Steps and Stairs 180
Strings and Things 181
Punctuation 182
Words, Words 183
Drips and Drops 185
Office Stuff 186
Going and Coming 188
Coming and Going 189
Far Out 190
Etc. 191
Section 4 Say It.Com 195
Ensure Legibility 201
Use Color with Purpose 213
Let Content Drive Special Effects 216
Index 221
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