Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations / Edition 2

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For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills.

Now in this revised and expanded edition of Say It With Presentations, Mr. Zelazny brings together his years of valuable communication experience to show managers_even those with little or no presentation experience_how to prepare winning presentations using his proven methodology and the full range of PowerPoint techniques.

Written in a clear, highly engaging style, this essential business tool covers everything from defining the situation…to developing the right mix of visual aids to interest your audience without overpowering them. Say It With Presentations features a wealth of practical information on:

  • Selecting the best medium_traditional standup presentation,

discussion meeting, video conference, or virtual presentation

  • Designing your presentation_knowing what to put in and what to leave


  • Determining your message_how to make it clear, direct, and appropriate

for the intended audience

  • Writing the presentation_crafting the most effective story line,

introduction, and ending

  • Making the most of visuals_including computer-driven onscreen

presentations with animation, scanned images, sound, video, and links

  • Creating charts, text visuals, and storyboards_to produce the most

attractive and convincing presentation

  • Projecting confidence, conviction, and enthusiasm_to hold audience

attention and generate interest in your ideas

  • Rehearsing the presentation_to search out imperfections and make the

event as compelling as possible

  • Setting up facilities and equipment_to ensure that everything is

working smoothly and geared for a first-rate presentation

  • Applying your delivery skills_putting together all the oral, video, and

audio effects and delivering them at the right pace

  • Getting used to answering questions_by preparing for and anticipating

post-presentation queries from the audience

Filled with scores of helpful illustrations, this wide-ranging sourcebook also explains how to take humor seriously and incorporate it into a presentation…and how to use the “Audience Bill of Rights” to focus clearly on the needs of the audience.

Comprehensive and completely up to date, the new edition of Say It With Presentations contains all the skills-building information, methods, tips, and pointers that business professionals need to win over clients and reap greater financial rewards.

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Product Details

  • ISBN-13: 9780071472890
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 5/9/2006
  • Edition description: Revised & Expanded Edition
  • Edition number: 2
  • Pages: 160
  • Sales rank: 655,431
  • Product dimensions: 7.20 (w) x 9.70 (h) x 0.80 (d)

Meet the Author

Gene Zelazny is the director of visual communications for McKinsey and Company and the acknowledged pioneer of business presentations.
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Table of Contents

So you've been asked to give a presentation 1
Audience's bill of rights 4
Define the situation 7
Why are you giving this presentation? 9
Whom do you want to convince? 13
How much time do you have for the presentation? 20
What medium should you use? 24
Design the presentation 39
Determine your message 42
Craft the story line 45
Write the introduction 53
Plan the ending 56
Say it with imagination 58
Where does imagination come from? 82
Designing text visuals 92
Ensuring legibility 98
Build a storyboard 101
Prepare for the presentation 107
Deliver the presentation 111
Project confidence, conviction, enthusiasm 112
Rehearse : the search for imperfection 118
Set up the facilities and the equipment 124
Apply delivery skills 129
Work with your visual aids 135
Get used to answering questions 141
Take humor seriously 147
Listen to the silence 150
The 10 commandments of successful presentations 153
Say it with presentations checklist 156
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