Scenario Planning: The Link Between Future and Strategy by Mats Lindgren, Hans Bandhold | | NOOK Book (eBook) | Barnes & Noble
Scenario Planning: The Link Between Future and Strategy

Scenario Planning: The Link Between Future and Strategy

by Mats Lindgren, Hans Bandhold
     
 

View All Available Formats & Editions

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario

Overview

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Product Details

ISBN-13:
9780230566088
Publisher:
Palgrave Macmillan
Publication date:
12/04/2002
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
3 MB

Meet the Author

Mats Lindgren and Hans Bandhold are both with Kairos Future.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >