Scenario Planning - Revised and Updated Edition: The Link Between Future and Strategy

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Overview

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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Product Details

  • ISBN-13: 9780230579194
  • Publisher: Palgrave Macmillan
  • Publication date: 5/26/2009
  • Edition description: Revised
  • Pages: 200
  • Sales rank: 814,689
  • Product dimensions: 5.90 (w) x 9.30 (h) x 0.80 (d)

Meet the Author

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including The MeWe Generation (Bookhouse Publishing 2005) and Beyond Mobile (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.

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Table of Contents

List of Figures
List of Tables
Foreword
Introduction
Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research
Scenario Planning: An Introductory Overview
Scenario Planning in Practice
The Principles of Scenario Thinking
The Principles of Strategic Thinking
Appendix I
Appendix II
Notes
Kairos Future
References
Further Reading
Index

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