'An essential guide to scenario thinking for all organizations - and forward looking individuals'. - Prof Ziauddin Sardar, Editor, Futures
Scenario Thinking: Practical Approaches to the Futureby G. Wright, G. Cairns
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them – together with practical examples of their application.
- Palgrave Macmillan UK
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- 6.10(w) x 9.30(h) x 0.80(d)
Meet the Author
GEORGE WRIGHT is Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programs on scenario thinking with organizations such as Bayer, HBoS, Thales, Scottish Power, Petronas, EADS, United Utilities and local government in the UK and Australia. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, and Organization Studies.
GEORGE CAIRNS is Head of School of Management at RMIT University, Australia. He has worked with scenario method and delivered workshops for organizations including National Air Traffic Services, South East England Development Agency, the Facility Management Association of Australia, and the Risk Management Institution of Australasia. He has contributed to a project exploring higher education futures for Romania, funded by the European Social Fund, and has published in international journals, including Technological Forecasting and Social Change and Futures.
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