Scenarios: The Art of Strategic Conversation / Edition 2

Scenarios: The Art of Strategic Conversation / Edition 2

by Kees van der Heijden, Kees Van Heijden
     
 

The Second Edition features brand new material throughout, and places increased emphasis on the essential link between organizational success and unique insights and original ideas. In addition, the entire text has been rewritten to bring it up-to-date and make it more practical whilst retaining the underlying rigour. A new website offers support materials

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Overview

The Second Edition features brand new material throughout, and places increased emphasis on the essential link between organizational success and unique insights and original ideas. In addition, the entire text has been rewritten to bring it up-to-date and make it more practical whilst retaining the underlying rigour. A new website offers support materials for tutors.

Scenarios: The Art of Strategic Conversation, Second Edition will help you:

  • Break out of the organization’s ‘thinking box’ and take a wider perspective
  • Understand the unique drivers of an organization’s success by articulating its central business idea
  • Develop scenarios as alternative ways of making sense of what is happening in the business environment, and use them to become more secure with the future
  • Gain new understanding of the organization in its ‘playing field’, using narrative and storylines to articulate the overall systemic framework and make it visible
  • Do all of this as an organizational process, to impact thinking of the organization as a whole and to prepare it for action.

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Product Details

ISBN-13:
9780470023686
Publisher:
Wiley
Publication date:
01/24/2005
Pages:
382
Product dimensions:
6.00(w) x 9.00(h) x 1.00(d)

Table of Contents

Preface.

PART ONE: The Context.

1. 1965 to 1990: Five Discoveries at Shell.

2. Introduction to Scenario-based Planning.

3. Three Competing Paradigms in Strategic Management.

PART TWO: The Principles of Scenario-based Planning.

4. Strategising.

5. The Business Idea of an Organisation.

6. The Uncertain Environment.

7. Scenario Analysis.

8. Scenarios and the Strategic Conversation.

PART THREE: The Practice of Scenario-based planning.

9. The Practitioner’s Art.

10. Articulation of the Business Idea.

11. Competitive Positioning.

12. Scenario Development.

13. Option Planning.

PART FOUR: Institutionalising Scenario-based planning.

14. The Management of Change.

15. Planning Process.

16. Guiding the Strategic Conversation.

Conclusion.

References.

Index.

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