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The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two.
“This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology
“This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics
Posted January 9, 2008
Without a moderately strong background in behaviorism, this book will be a very difficult read. For those that do have the background, this book will only further your understanding of behaviorism and it's applications to human behavior (as opposed to drawing conclusions out of non-human animal research). Skinner gives many examples of every day things and explains them in behavioral terms, which is fascinating to read and to start thinking about things in a new way. Highly recommended to anyone interested in behaviorism.
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