A fascinating and insightful look at science in the media.
Table of Contents
The Recent "Public Understanding of Science Movement"
Science in Public Culture
Popular Science: Friend or Foe?
Popularization, Public Understanding, and the Public Sphere
Media Issues in the Public Understanding of Science
Case Studies in Public Science
An ABC of Risk - Apples, Beef, and Comets
Science in Museums
Initiatives and Activities in the Public Understanding of Science
A Protocol for Science Communication for the Public Understanding of Science
"Even-handedness, comprehensiveness, and sheer accessibility make [this] an indispensable text." -Nature
"Anyone in the business [of communicating science] who is unaware of the issues [that this book] discusses risks making a fool of themselves." -New Scientist
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