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Scientific Advertising [NOOK Book]

Overview

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic laws.

Advertising, once a gamble, has thus become, under able direction, one...
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Scientific Advertising

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Overview

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic laws.

Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.
Therefore, this book deals, not only with theories and opinions, but with well-proved principles and facts. It is written as a textbook for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them.

The present status of advertising is due to many reasons. Much national advertising has long been handled by large organisations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost.

Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in co-operation, learning from each other and from each new undertaking, some of these men develop into masters.
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Product Details

  • BN ID: 2940015781595
  • Publisher: Advertising
  • Publication date: 11/24/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 165 KB

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted August 3, 2012

    I purchased this book. I haven't received it yet but let me tell

    I purchased this book. I haven't received it yet but let me tell you first hand from being employed at an advertising agency, that anything that has Ogilvy's name on it is worth looking into. Claude had indeed done a lot of amazing work and it will be an interesting read guaranteed.

    I recommend it already!

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  • Anonymous

    Posted January 14, 2011

    No text was provided for this review.

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