Scientific Advertisingby Claude C. Hopkins
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
- Filiquarian Publishing
- Publication date:
- Product dimensions:
- 6.00(w) x 9.00(h) x 0.38(d)
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I purchased this book. I haven't received it yet but let me tell you first hand from being employed at an advertising agency, that anything that has Ogilvy's name on it is worth looking into. Claude had indeed done a lot of amazing work and it will be an interesting read guaranteed. I recommend it already!