Screen Traffic: Movies, Multiplexes, and Global Culture / Edition 1

Screen Traffic: Movies, Multiplexes, and Global Culture / Edition 1

by Charles R. Acland
     
 

ISBN-10: 0822331632

ISBN-13: 9780822331636

Pub. Date: 11/13/2003

Publisher: Duke University Press Books

In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and

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Overview

In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.

Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

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Product Details

ISBN-13:
9780822331636
Publisher:
Duke University Press Books
Publication date:
11/13/2003
Edition description:
New Edition
Pages:
352
Product dimensions:
6.20(w) x 8.90(h) x 0.90(d)

Table of Contents

List of Tables and Figures
Acknowledgments
ITheorizing Contemporary Cinemagoing
1Global Audiences and the Current Cinema3
2Traveling Cultures, Mutating Commodities23
3Matinees, Summers, and the Practice of Cinemagoing45
IIStructures of Cinematic Experience
4Crisis and Settlement in Exhibition and Distribution85
5"Here Come the Megaplexes"107
6Zones and Speeds of International Cinematic Life130
7Northern Screens163
8The Miniaturization of the Theme Park, or After the "Death" of Cinema196
9Cinemagoing as "Felt Internationalism"229
App. 1Screens per Million Population247
App. 2World Screen Count250
App. 3National Average Cinema Admissions per Person (annual)253
App. 4Multiplexing in Europe256
App. 5MPAA's Goals for Digital Cinema257
App. 6Existing Digital Cinemas, 2000259
App. 7Digital Movies Released for DLP Projectors261
Notes263
Bibliography299
Index325

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