Screw Business as Usual

Screw Business as Usual

3.8 5
by Richard Branson
     
 

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Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet

As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial

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Overview

Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet

As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!—and show they mean it.

"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.

"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starva-tion or because they can't afford a dollar a day for lifesaving medicine.

"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"

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Editorial Reviews

Kirkus Reviews
Virgin CEO Richard Branson (Reach for the Skies: Ballooning, Birdmen, and Blasting into Space, 2011, etc.) offers a stirring vision for a "new capitalism" that makes doing good for society a top business priority. A maverick whose Virgin Group companies incorporate socially beneficial initiatives, the author seems to have anticipated the demands ("People Not Profits!") of Occupy Wall Street, observing that people are becoming more aware of unfairness. "We must change the way we do business," he writes, going so far as to predict that companies that exist only to maximize profits "will not be around for long." Branson celebrates many entrepreneurs who have met people's needs and made a profit, from pioneers like Ben & Jerry and Anita Roddick (founder of The Body Shop) to entrepreneurs around the world. The latter include Gyanesh Pandey, whose Husk Power delivers eco-friendly electricity to Indian families for only $2 per month; Muhammad Yunus, the Bangladesh-born economist and inventor of microfinance; Jane Tewson, who has reinvented British charity with Comic Relief; and Victoria Hale, creator of America's first nonprofit pharmaceuticals company. "While the industrial age was all about wealth," writes Branson, "unsustainable growth through depletion of natural resources and delivering profit to your shareholders, this new era, the ‘Age of People,' is all about shifting the focus to how business can and must deliver benefits to people and the planet--as well as shareholders." Besides recounting his own efforts to address world issues, the author describes opportunities in health, education and other areas, where fledgling entrepreneurs can help drive social change. Long known for thinking big, Branson certainly does not disappoint in this heartfelt but over-the-top view of socially engaged business. He serves it up in his engaging, name-dropping style, including a vignette about celebrity-visitor Kate Winslet saving his mother's life during the fire that destroyed his vacation property in the British Virgin Islands. Overwritten but inspiring.

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Product Details

ISBN-13:
9780753539798
Publisher:
Virgin Books
Publication date:
11/28/2011
Edition description:
New Edition

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