Search Analytics for Your Site: Conversations with Your Customers by Louis Rosenfeld | NOOK Book (eBook) | Barnes & Noble
Search Analytics for Your Site: Conversations with Your Customers

Search Analytics for Your Site: Conversations with Your Customers

by Louis Rosenfeld
     
 

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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own

Overview

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Product Details

ISBN-13:
9781457102530
Publisher:
Rosenfeld Media
Publication date:
07/06/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
Sales rank:
1,013,292
File size:
7 MB

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