Search and Social: The Definitive Guide to Real-Time Content Marketing
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Search and Social: The Definitive Guide to Real-Time Content Marketing

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by Rob Garner
     
 

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This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from…  See more details below

Overview

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

Product Details

ISBN-13:
9781118283417
Publisher:
Wiley
Publication date:
10/18/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
408
File size:
26 MB
Note:
This product may take a few minutes to download.

Meet the Author

Rob Garner is VP of Strategy at iCrossing, a Hearst Company, and is a widely recognized expert on the topic of interdependent search and social strategies and real-time content marketing. A MediaPost columnist since July 2006, Rob has been quoted in many major business and industry publications, including Reuters, Mashable, Dow Jones, Forrester Research, eMarketer, Adweek, and Ad Age. He is an active educator and speaker, and has spoken at SMX, SES, SXSW, Content Marketing World, and ad:tech, among many others.

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