Search & Destroy: Why You Can't Trust Google Inc. [NOOK Book]

Overview

This is the other side of the Google story—the unauthorized book that Google does not want you to read. In Search & Destroy, Google expert Scott Cleland shows that the world’s most powerful company is not who it pretends to be.

Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep’s clothing.

...
See more details below
Search & Destroy: Why You Can't Trust Google Inc.

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study

Want a NOOK? Explore Now

NOOK Book (eBook)
$9.99
BN.com price

Overview

This is the other side of the Google story—the unauthorized book that Google does not want you to read. In Search & Destroy, Google expert Scott Cleland shows that the world’s most powerful company is not who it pretends to be.

Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep’s clothing.

Google has acquired far more information, both public and private, and has invented more ways to use it, than anyone in history. Information is power, and in Google’s case, it’s the power to influence and control virtually everything the Internet touches. Google’s power is largely unchecked, unaccountable—and grossly underestimated. Google is the Internet’s lone superpower—the new master of the digital information universe. And Google’s power depends almost entirely on the blind trust it has gained through masterful duplicity. Google routinely says one thing and does another.

Cleland proves the world’s #1 brand untrustworthy. He exposes the unethical company hiding behind a “don’t be evil” slogan. He uncovers Google’s hidden political agenda. And he reveals how Google’s famed mission to organize the world’s information is destructive and wrong. Cleland is the first to critically examine where Google is leading us, explain why we don’t want to go there, and propose straightforward solutions.

Google’s unprecedented centralization of power over the world’s information is corrupting both Google and the Internet—a natural result of unchecked power. Google is evolving from an information servant to master—from working for users, to making users work for the Internet behemoth.

Search & Destroy conclusively demonstrates that Google’s goal is to change the world by influencing and controlling information access. Ultimately, Google’s immense unchecked power is destructive precisely because Google is so shockingly-political, unethical and untrustworthy.

• Learn how Google’s pervasive tracking and profiling destroys privacy and individualism.

• Discover how Google Inc. uses its “Don’t be evil” slogan to mask unethical business practices.

• Learn how Google’s market dominance and free products threaten competition, innovation, job creation, and economic growth.

• Discover how Google’s hidden political agenda threatens individual freedom, democracy, and national sovereignty.

• Understand the ramifications of Google imposing its radical values and ideology on the world.
Read More Show Less

Editorial Reviews

Gary Reback
“Scott Cleland's new book explains what getting 'Googled' really means — having your private information exploited, your personal security compromised, your market choices eliminated, and your naive trust in the company's public pronouncements betrayed. Cleland's perspective will resonate most with conservatives and libertarians, but, in truth, every computer user needs to read this book before clicking on the Google site again.”
Ben Edelman
“A courageous and important book — persuasively argued and well defended.”
Roger Entner
“Search & Destroy provides an eye-opening assessment of Google's "free" services that will lead many to question their online choices.”
John Eade
“Search & Destroy eloquently makes the case that Google has no respect for Intellectual Property Rights, other than its own. This powerful company's stance threatens our country's knowledge-based economy of the future. Scott's book is a wake-up call for those who value the ability to pursue and benefit from innovation and creative freedom.”
Jody Westby
“Google is quickly turning from the fair-haired child to the Black Bart of the IT industry. Scott Cleland uncovers how Google's aggressive behavior and disregard for privacy is impacting how the world perceives one of America's top companies.”
Read More Show Less

Product Details

  • BN ID: 2940012435255
  • Publisher: Telescope Books
  • Publication date: 5/6/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 329
  • Sales rank: 220,341
  • File size: 441 KB

Meet the Author

Scott Cleland is the world’s leading Google critic. Cleland has testified before Congress three times about Google. He publishes GoogleMonitor.com and Googleopoly.net, and authors the widely read PrecursorBlog.com. As President of Precursor LLC, he consults for Fortune 500 clients. A former #1 ranked Institutional Investor independent analyst known for spotting early on why the Internet dotcom bubble would burst, Cleland was also the first analyst invited to testify before Congress about the missed warning signs of Enron’s fraud and bankruptcy. Fortune profiled Cleland as “ahead of the pack in raising questions about WorldCom's debt, profitability, and survival.” Cleland is a former U.S. Deputy Assistant Secretary of State for Information and Communication Policy. He lives in the Washington D.C. area with his wife and two children.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted October 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 14, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 18, 2011

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)