Search Engine Optimization All-in-One Desk Reference For Dummies

Search Engine Optimization All-in-One Desk Reference For Dummies

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by Bruce Clay, Susan Esparza
     
 

Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus

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Overview

Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

  • What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
  • Words are key — learn to develop a keyword strategy and be competitive in Books II and III
  • Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
  • Link up — the tips in Book VI show how to line up relevant links for a better search showing
  • What's under the hood — Book VII shows how to get more from your server and content management system
  • Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
  • Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
  • Search and find — use SEO and Book X tips to build your brand

Open the book and find:

  • What drives search results
  • How to match meta tags and keywords to page content
  • Secrets for selecting keywords and phrases
  • What you should know about HTML, JavaScript, and CSS
  • The basics of SEO-friendly design
  • How to manage the mechanics of content
  • Why your server is important
  • Your Google AdWords gift card worth $25!

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Product Details

ISBN-13:
9780470379738
Publisher:
Wiley
Publication date:
05/04/2009
Series:
For Dummies Series
Pages:
768
Product dimensions:
9.42(w) x 7.44(h) x 1.60(d)

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