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If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Foreword.
Introduction.
Book I: How Search Engines Work.
Chapter 1: Putting Search Engines in Context.
Chapter 2: Meeting the Search Engines.
Chapter 3: Recognizing and Reading Search Results.
Chapter 4: Getting Your Site in the Right Results.
Chapter 5: Knowing What Drives Search Results.
Chapter 6: Spam Issues: When Search Engines Get Fooled.
Book II: Keyword Stragegy.
Chapter 1: Employing Keyword Research Techniques and Tools.
Chapter 2: Selecting Keywords.
Chapter 3: Exploiting Pay Per Click Lessons Learned.
Chapter 4: Assigning Keywords to Pages.
Chapter 5: Adding and Maintaining Keywords.
Book III: Competitive Positioning.
Chapter 1: Identifying Your Competitors.
Chapter 2: Competitive Research Techniques and Tools.
Chapter 3: Applying Collected Data.
Book IV: SEO Web Design.
Chapter 1: The Basics of SEO Web Design.
Chapter 2: Building an SEO-Friendly Site.
Chapter 3: Making Your Page Search Engine-Compatible.
Chapter 4: Perfecting Navigation and Linking Techniques.
Book V: Creating Content.
Chapter 1: Selecting a Style for Your Audience.
Chapter 2: Establishing Content Depth and Page Length.
Chapter 3: Adding Keyword-Specifi c Content.
Chapter 4: Dealing with Duplicate Content.
Chapter 5: Adapting and Crediting Your Content.
Book VI: Linking.
Chapter 1: Employing Linking Strategies.
Chapter 2: Obtaining Links.
Chapter 3: Structuring Internal Links.
Chapter 4: Vetting External Links.
Chapter 5: Connecting with Social Networks.
Book VII: Optimizing the Foundations.
Chapter 1: Server Issues: Why Your Server Matters.
Chapter 2: Domain Names: What Your URL Says About You.
Chapter 3: Using Redirects for SEO.
Chapter 4: Implementing 301 Redirects.
Chapter 5: Watching Your Backend: Content Management System Troubles.
Chapter 6: Solving SEO Roadblocks.
Book VIII: Analyzing Results.
Chapter 1: Employing Site Analytics.
Chapter 2: Tracking Behavior with Web Analytics.
Chapter 3: Mastering SEO Tools and Reports.
Book IX: International SEO.
Chapter 1: Discovering International Search Engines.
Chapter 2: Tailoring Your Marketing Message for Asia.
Chapter 3: Staking a Claim in Europe.
Chapter 4: Getting Started in Latin America.
Book X: Search Marketing.
Chapter 1: Discovering Paid Search Marketing.
Chapter 2: Using SEO to Build Your Brand.
Chapter 3: Identifying and Reporting Spam.
Appendix.
Index.
MarketingHolistics
Posted January 9, 2010
I've actually recommended this book to several clients because it is utterly comprehensive and clarifies many of the technical issues surrounding SEO. Other than being part of a "Dummies" series, making the title a bit hard to get past when discussing the book, this is a must read for those in the profession.
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Overview
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive ...