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Search Engine Optimization All-in-One For Dummies
     

Search Engine Optimization All-in-One For Dummies

5.0 1
by Bruce Clay, Susan Esparza
 

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Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten

Overview

Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

  • Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
  • Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
  • Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
  • Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Product Details

ISBN-13:
9781118024416
Publisher:
Wiley
Publication date:
01/17/2012
Series:
For Dummies Series
Pages:
768
Product dimensions:
7.30(w) x 9.20(h) x 1.60(d)

Related Subjects

Meet the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

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Search Engine Optimization All-in-One For Dummies 5 out of 5 based on 0 ratings. 1 reviews.
mambutler More than 1 year ago
This is one of the best books you can buy on Search Engine Optimization. Bruce Clay and Susan Esparza are experts in the field. I love this book.