BN.com Gift Guide

Search Engine Optimization All-in-One For Dummies [NOOK Book]

Overview

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your ...

See more details below
Search Engine Optimization All-in-One For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$22.99
BN.com price
(Save 42%)$39.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!

  • Anatomy of a search engine — learn how search engines work and how to use them to your advantage

  • The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists

  • Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out

  • The meat of the matter — gather great ideas for web site content that will engage your visitors

  • Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness

  • A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host

  • Market effectively — build your brand and boost your business with well-planned search marketing

Open the book and find:

  • Why it helps to have a programmer handy

  • Ethical guidelines you'll want to follow

  • Tips on building keyword lists and themes

  • What you can learn from your competition

  • How to use a ranking monitor

  • Advice on creating spider-friendly sites

  • Help choosing an analytics package

  • Pointers on taking your online business global

10 books in 1

  • How Search Engines Work

  • Keyword Strategy

  • Competitive Positioning

  • SEO Web Design

  • Creating Content

  • Linking

  • Optimizing the Foundations

  • Analyzing Results

  • International SEO

  • Search Marketing

Read More Show Less

Product Details

  • ISBN-13: 9781118119136
  • Publisher: Wiley
  • Publication date: 12/15/2011
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 840
  • Sales rank: 739,414
  • File size: 40 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

Read More Show Less

Table of Contents

Introduction 1

Book I: How Search Engines Work 7

Chapter 1: Putting Search Engines in Context 9

Chapter 2: Meeting the Search Engines 25

Chapter 3: Recognizing and Reading Search Results 39

Chapter 4: Getting Your Site in the Right Results 47

Chapter 5: Knowing What Drives Search Results 63

Chapter 6: Spam Issues: When Search Engines Get Fooled 73

Book II: Keyword Strategy 83

Chapter 1: Employing Keyword Research Techniques and Tools 85

Chapter 2: Selecting Keywords 95

Chapter 3: Exploiting Pay Per Click Lessons Learned 107

Chapter 4: Assigning Keywords to Pages 115

Chapter 5: Adding and Maintaining Keywords 125

Book III: Competitive Positioning 137

Chapter 1: Identifying Your Competitors 139

Chapter 2: Competitive Research Techniques and Tools 149

Chapter 3: Applying Collected Data 173

Book IV: SEO Web Design 187

Chapter 1: The Basics of SEO Web Design 189

Chapter 2: Building an SEO-Friendly Site 207

Chapter 3: Making Your Page Search Engine–Compatible 231

Chapter 4: Perfecting Navigation and Linking Techniques 265

Book V: Creating Content 281

Chapter 1: Selecting a Style for Your Audience 283

Chapter 2: Establishing Content Depth and Page Length 297

Chapter 3: Adding Keyword-Specific Content 317

Chapter 4: Dealing with Duplicate Content 333

Chapter 5: Adapting and Crediting Your Content 347

Book VI: Linking 357

Chapter 1: Employing Linking Strategies 359

Chapter 2: Obtaining Links 381

Chapter 3: Structuring Internal Links 397

Chapter 4: Vetting External Links 413

Chapter 5: Connecting with Social Networks 427

Book VII: Optimizing the Foundations 441

Chapter 1: Server Issues: Why Your Server Matters 443

Chapter 2: Domain Names: What Your URL Says about You 465

Chapter 3: Using Redirects for SEO 481

Chapter 4: Implementing 301 Redirects 489

Chapter 5: Watching Your Backend: Content Management System Troubles 503

Chapter 6: Solving SEO Roadblocks 519

Book VIII: Analyzing Results 529

Chapter 1: Employing Site Analytics 531

Chapter 2: Tracking Behavior with Web Analytics 553

Chapter 3: Mastering SEO Tools and Reports 567

Book IX: International SEO 587

Chapter 1: Discovering International Search Engines 589

Chapter 2: Tailoring Your Marketing Message for Asia 605

Chapter 3: Staking a Claim in Europe 617

Chapter 4: Getting Started in Latin America 629

Book X: Search Marketing 637

Chapter 1: Discovering Paid Search Marketing 639

Chapter 2: Using SEO to Build Your Brand 667

Chapter 3: Identifying and Reporting Spam 687

Appendix: The Value of Training 701

Index 719

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)