Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies

by Bruce Clay
     
 

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The most comprehensive coverage of search engineoptimization

In Search Engine Optimization All-in-One For Dummies,3rd Edition, Bruce Clay—whose search engineconsultancy predates Google—shares everything you need toknow about SEO. In minibooks that cover the entire topic, you'lldiscover how search engines work, how to apply

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Overview

The most comprehensive coverage of search engineoptimization

In Search Engine Optimization All-in-One For Dummies,3rd Edition, Bruce Clay—whose search engineconsultancy predates Google—shares everything you need toknow about SEO. In minibooks that cover the entire topic, you'lldiscover how search engines work, how to apply effective keywordstrategies, ways to use SEO to position yourself competitively, thelatest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes iteasier. You'll get the lowdown on how to use search engineoptimization to improve the quality and volume of traffic on yourwebsite via search engine results. Cutting through technicaljargon, it gets you up to speed quickly on how to use SEO to getyour website in the top of the rankings, target different kinds ofsearches, and win more industry-specific vertical search engineresults!

  • Includes new and updated material, featuring the latest onBing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEOconsultant, Search Engine Optimization All-in-One For Dummies,Third Edition is the only resource you need to beat thecompetition.

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Product Details

ISBN-13:
9781118921753
Publisher:
Wiley
Publication date:
09/21/2015
Series:
For Dummies Series
Pages:
792
Sales rank:
597,268
Product dimensions:
7.40(w) x 9.20(h) x 1.70(d)

Related Subjects

Meet the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

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