Search Engine Optimization For Dummies

Search Engine Optimization For Dummies

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by Peter Kent
     
 

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Drive your site to the top of search engine results withthese tips, tricks, and secrets

A great Web site isn't great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You'll discover how to set up your Web pages for the

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Overview

Drive your site to the top of search engine results withthese tips, tricks, and secrets

A great Web site isn't great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You'll discover how to set up your Web pages for the best chance of first-page rankings and reap the rewards of a fully optimized site!

  • Rankings are money — good search rankings bring in customers and eyeballs that provide you sales and ad revenue
  • Brick by brick — build a strong foundation of basic SEO skills as you select the best keywords and create a sensible site
  • Say it with a smile — ensure your site is search-engine friendly by following key techniques and avoiding ones that get you blacklisted
  • Make a splash — find out which search engines and directories you should target, how to register your site, and what you need to do to get indexed
  • Traffic is good — discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinks

Open the book and find:

  • Steps for setting up pages that search engines will index
  • Secrets for giving your site greater visibility in search engines
  • Ways to ensure you appear in local search results
  • Tips for selecting the right keywords in your Web pages
  • Details on building an effective linking strategy
  • How to make the most of social networking and video
  • Techniques to track how your site is doing

Learn to:

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing and reputation management strategies

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Editorial Reviews

From the Publisher
  “…required reading for anyone with a presence on the internet…better than the rest…might be the best investment you ever make…” (ITWales.com, August 2004)

“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)

Product Details

ISBN-13:
9781118336854
Publisher:
Wiley
Publication date:
07/31/2012
Series:
For Dummies Series
Pages:
456
Sales rank:
270,672
Product dimensions:
7.40(w) x 9.20(h) x 1.00(d)

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