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The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
| 1 | Clarify your goals | 3 |
| 2 | Customize your approach | 19 |
| 3 | Eternal truths of SEO | 39 |
| 4 | How the search engines work right now | 57 |
| 5 | Get your team on board | 79 |
| 6 | Your one-month prep - baseline and keywords | 99 |
| 7 | Month one : kick it into gear | 149 |
| 8 | Month two : establish the habit | 193 |
| 9 | Month three : it's a way of life | 237 |
| 10 | Extra credit and guilt-free slacking | 279 |
John_Eggert_PhD_ExecCoach
Posted August 31, 2011
These two women know what they are doing!! Their expertise in communication on the web is mirrored in the layout, organization and basic user friendliness of the book. I would absolutely hire the authors to do my web optimization work except they have convinced me that I can do a good bit of it myself.
I picked up the book thinking it would be a book on web technology and, although that is true, it is even more about marketing tactics and strategies. The thinking they had me do, very nicely stepped out in hourly increments, has had as much of an impact on my overall marketing strategy as it did on my SEO strategy. In fact, I suspect the authors would say there is only a very fuzzy line between the two.
For me, the practical impact of the book was to show me how to narrow and focus my web presence from a generalized executive coaching practice to the very specific niche of senior executives in technology-oriented organizations. Now I just have to do it!
EXCELLENT BOOK!!!
John Eggert, Ph.D.
Executive Coach for Technology Professionals
The Idea Leadership Company
Anonymous
Posted August 7, 2009
Great step by step approach to SEO.
Lots of tedious, detail work to slug threough when implementing, but this book maps out a very detailed plan. I can't attest to the results yet, we're not completed with our early phases, but I can tell you we are learning insights each and every step.
More than worth the money
Anonymous
Posted August 2, 2008
I really enjoyed reading this book. I was not looking forward to working on my site, but this book was helpful and kind of a fun read. The advise was straightforward and the tips on organization and progress were brilliant.
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Posted January 25, 2010
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Posted February 17, 2011
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Posted January 13, 2010
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Posted September 2, 2009
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Overview
The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case ...