Search Engine Optimization: An Hour a Day

Overview

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case ...

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Overview

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

  • A successful SEO plan is vital to any business with an online presence
  • This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
  • Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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Product Details

  • ISBN-13: 9780470226643
  • Publisher: Wiley
  • Publication date: 4/14/2008
  • Series: Serious Skills Series
  • Edition number: 2
  • Pages: 384
  • Product dimensions: 7.50 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization and social marketing.

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Table of Contents

1 Clarify your goals 3
2 Customize your approach 19
3 Eternal truths of SEO 39
4 How the search engines work right now 57
5 Get your team on board 79
6 Your one-month prep - baseline and keywords 99
7 Month one : kick it into gear 149
8 Month two : establish the habit 193
9 Month three : it's a way of life 237
10 Extra credit and guilt-free slacking 279
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Sort by: Showing all of 7 Customer Reviews
  • Posted August 31, 2011

    Absolutely Outstanding Book on SEO!!!

    These two women know what they are doing!! Their expertise in communication on the web is mirrored in the layout, organization and basic user friendliness of the book. I would absolutely hire the authors to do my web optimization work except they have convinced me that I can do a good bit of it myself.

    I picked up the book thinking it would be a book on web technology and, although that is true, it is even more about marketing tactics and strategies. The thinking they had me do, very nicely stepped out in hourly increments, has had as much of an impact on my overall marketing strategy as it did on my SEO strategy. In fact, I suspect the authors would say there is only a very fuzzy line between the two.

    For me, the practical impact of the book was to show me how to narrow and focus my web presence from a generalized executive coaching practice to the very specific niche of senior executives in technology-oriented organizations. Now I just have to do it!

    EXCELLENT BOOK!!!

    John Eggert, Ph.D.
    Executive Coach for Technology Professionals
    The Idea Leadership Company

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 7, 2009

    Wonderful Primer

    Great step by step approach to SEO.

    Lots of tedious, detail work to slug threough when implementing, but this book maps out a very detailed plan. I can't attest to the results yet, we're not completed with our early phases, but I can tell you we are learning insights each and every step.

    More than worth the money

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 2, 2008

    Perfect for me

    I really enjoyed reading this book. I was not looking forward to working on my site, but this book was helpful and kind of a fun read. The advise was straightforward and the tips on organization and progress were brilliant.

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