Search Engine Optimization: An Hour a Day

Overview

Drive Targeted Traffic to Your Website

A Step-by-Step Guide

As bracing as a shot of espresso, Search Engine Optimization: An Hour a Day offers brisk advice, bite-sized tasks, and straightforward tools to help you significantly increase visibility for your website on all the major search engines.

In this ultimate do-it-yourself guide, SEO ...

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Overview

Drive Targeted Traffic to Your Website

A Step-by-Step Guide

As bracing as a shot of espresso, Search Engine Optimization: An Hour a Day offers brisk advice, bite-sized tasks, and straightforward tools to help you significantly increase visibility for your website on all the major search engines.

In this ultimate do-it-yourself guide, SEO consultants and authors Jennifer Grappone and Gradiva Couzin offer many surprisingly simple techniques and insights, including how to:

  • Cut through the trendy jargon to find the Eternal Truths of SEO
  • Understand SEO essentials like choosing the best keywords and optimizing meta tags
  • Steer clear of common SEO mistakes
  • Optimize your website for factors search engines care about—and skip the ones they don't
  • Take the plunge with pay-per-click campaigns, link-building methods, and more
  • Track and measure results with spreadsheets, customizable reports, and other valuable tools

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Pearls of Wisdom, such as "You will never really know exactly how Google works"
  • Real-world From the Trenches case studies that illustrate successes to learn from and mistakes to avoid
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Product Details

  • ISBN-13: 9780470902592
  • Publisher: Wiley
  • Publication date: 1/18/2011
  • Edition number: 3
  • Pages: 432
  • Sales rank: 189,096
  • Product dimensions: 7.10 (w) x 9.10 (h) x 1.10 (d)

Table of Contents

1 Clarify your goals 3
2 Customize your approach 19
3 Eternal truths of SEO 39
4 How the search engines work right now 57
5 Get your team on board 79
6 Your one-month prep - baseline and keywords 99
7 Month one : kick it into gear 149
8 Month two : establish the habit 193
9 Month three : it's a way of life 237
10 Extra credit and guilt-free slacking 279
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Sort by: Showing all of 7 Customer Reviews
  • Posted August 31, 2011

    Absolutely Outstanding Book on SEO!!!

    These two women know what they are doing!! Their expertise in communication on the web is mirrored in the layout, organization and basic user friendliness of the book. I would absolutely hire the authors to do my web optimization work except they have convinced me that I can do a good bit of it myself.

    I picked up the book thinking it would be a book on web technology and, although that is true, it is even more about marketing tactics and strategies. The thinking they had me do, very nicely stepped out in hourly increments, has had as much of an impact on my overall marketing strategy as it did on my SEO strategy. In fact, I suspect the authors would say there is only a very fuzzy line between the two.

    For me, the practical impact of the book was to show me how to narrow and focus my web presence from a generalized executive coaching practice to the very specific niche of senior executives in technology-oriented organizations. Now I just have to do it!

    EXCELLENT BOOK!!!

    John Eggert, Ph.D.
    Executive Coach for Technology Professionals
    The Idea Leadership Company

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 7, 2009

    Wonderful Primer

    Great step by step approach to SEO.

    Lots of tedious, detail work to slug threough when implementing, but this book maps out a very detailed plan. I can't attest to the results yet, we're not completed with our early phases, but I can tell you we are learning insights each and every step.

    More than worth the money

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 2, 2008

    Perfect for me

    I really enjoyed reading this book. I was not looking forward to working on my site, but this book was helpful and kind of a fun read. The advise was straightforward and the tips on organization and progress were brilliant.

    Was this review helpful? Yes  No   Report this review
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    Posted January 13, 2010

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    Posted September 2, 2009

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