Search Engine Optimization with Webposition Gold

Overview

Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site ranks in the search engines, the greater the likelihood that the site will attract qualified traffic, resulting in increased sales. Search engine optimization expert Brad Konia outlines the process of maximizing search engine positioning using WebPosition Gold 2, one of the most popular search engine software tools on the market.
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Overview

Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site ranks in the search engines, the greater the likelihood that the site will attract qualified traffic, resulting in increased sales. Search engine optimization expert Brad Konia outlines the process of maximizing search engine positioning using WebPosition Gold 2, one of the most popular search engine software tools on the market.
Read More Show Less

Product Details

  • ISBN-13: 9781556229244
  • Publisher: Wordware Publishing, Inc.
  • Publication date: 6/1/1902
  • Series: Wordware Web Programming/Development Library
  • Edition description: BK&CD-ROM
  • Pages: 338
  • Product dimensions: 7.58 (w) x 9.30 (h) x 1.04 (d)

Table of Contents

Foreword ix
Introduction xiii
Chapter 1 Why WebPosition Gold? 1
From Archie to Google--Search Engine Background 4
Chapter 2 Principles of Search Engine Optimization 11
Why Should You Use WebPosition Gold? 12
Background Theory--Why Isn't Your Site Listed on Search Engines? 13
The Myth of Meta Tags 15
Relevancy--What Makes One Page More Relevant Than Another? 17
Chapter 3 HTML Primer 21
Writing HTML 22
Reading HTML Online 23
HTML Tags 23
HTML Tag 24
Head Tag 24
Title Tag 24
Meta Tags 25
Body Tag 26
Paragraph Tag 27
Break Tag 27
Bold, Italic, and Typewriter Tags 27
Heading Tags 28
Changing Font Size (Font Tags) 29
Creating Hyperlinks (Anchor Tag) 29
Image Tag 30
Comment Tag 30
Saving an HTML Document 31
Opening Documents in Web Browsers 31
Default Page 32
Chapter 4 Keyphrase Selection 33
Which Phrases Do You Want to Optimize For? 34
Keyword Tactics to Consider 41
Chapter 5 Installation and Setup 45
Registering WebPosition Gold 46
Configuring Internet Connections 48
Chapter 6 Reporter 53
Creating a Mission 54
Mission Tab 54
Keywords Tab 59
URL Verification Tab 61
Engines Tab 65
Options Tab 69
Customize Tab 77
Results Tab 79
Mission Results 82
Concise Summary Report 83
Summary Description Report 90
Detail Report 92
Alert! Report 94
Trend Report 96
Competitive Analysis Report 99
Page and Keyword Report 100
Log Report 104
URL Submission Verification Report 106
Getting the Most Out of Your Reports 109
Additional Tips for Accurate Mission Runs 109
Position Changes 110
Do You Think Your Results May be Inaccurate? Why aren't You in the Top 30? 111
Select Engines for Multiple Missions 113
Chapter 7 Page Generator 115
Page Generator Tabs 120
Page Setup Tab 120
Engine Tab 123
Keywords Tab 127
Description Tab 130
Meta Tags Tab 140
Options Tab 141
Template Tab 143
Placeholders 145
Case Study: Silver Platter Foods 148
Available Placeholders 153
Chapter 8 Page Critic 157
Page Critic Tabs 160
Page Setup Tab 160
Engine Tab 164
Settings Tab 165
Page Editor Tab 168
Page Critic Analysis Report 172
Report Header 173
Factors That Affect Web Page Relevancy 174
Page Critic 181
Page Analysis 184
Page Properties 202
Top Pages List 204
Chapter 9 Upload Manager 207
Queue Tab 209
Reports Tab 214
Upload Tab 218
Results Tab 221
Chapter 10 Submitter 225
When Should You Submit to Search Engines? 227
Submitter Tabs 228
Web Site Tab 228
Contact Tab 230
Keywords Tab 231
URLs/Engines Tab 233
Categories Tab 251
Options Tab 253
Results Tab 258
Paid Inclusion 261
Chapter 11 Traffic Analyzer 263
Traffic Analyzer Tabs 267
Setup Account Tab 267
Log On Tab 268
Add Tracking to My Pages Tab 270
Troubleshooting the Traffic Analyzer 273
Chapter 12 Scheduler 277
Scheduler Tabs 279
Missions Tab 279
Time Tab 284
Options Tab 286
Chapter 13 Link Popularity 293
Link Partners 294
Arelis 295
Unsuccessful Shortcuts 296
Link Farms 296
FFA Sites 297
Researching 298
Chapter 14 Top 5 Tips and Mistakes of Search Engine Marketing 299
Top 5 Mistakes of Search Engine Marketing 300
Mistake #1 Buying into the Myth that Search Engine Optimization (SEO) No Longer Works 300
Mistake #2 Bulk Submitting is the Path to Riches 301
Mistake #3 Meta Tags Will Solve All My Problems 301
Mistake #4 Believing "Doorways" Don't Work or Will Get Me Banned 301
Mistake #5 Submitting Before Establishing any External Links 302
Top 5 Search Engine Marketing Tips 303
Tip #1 Target the Right Keywords 303
Tip #2 Proper Submission to the Major Directories is Critical 304
Tip #3 Optimize Your Page Content 305
Tip #4 Increase Your Link Popularity 307
Tip #5 Track Your Progress 307
Chapter 15 Thou Shalt Not Spam! 309
What Happens If I Spam? 311
The 12 Commandments of Search Engine Marketing 312
Don't Duplicate 312
Don't Misrepresent 312
Don't Hide 313
Don't Cloak 313
Don't Stuff 313
Don't Redirect 314
Don't Page Jack 314
Don't Build Bad Doorways 314
Don't Fail To Cross-Link 315
Don't Link Farm 315
Don't Over-Submit 315
Don't Build Junk 316
Chapter 16 Hiring a Professional 317
Cost of Services and Choice of Services 319
Credibility 324
Communication and Customer Service 327
Afterword 331
Index 333
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