×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Secret Formulas of the Wizard of Ads
     

Secret Formulas of the Wizard of Ads

4.0 4
by Roy H. Williams
 
Awards: Wall Street Journal #1 Bestseller
1999 Business Book of the Year

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts,

Overview

Awards: Wall Street Journal #1 Bestseller
1999 Business Book of the Year

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite!

The Wizard’s secret formulas will show you:

• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• How to get customers to remember you
• Why bankers think backwards
• How to write miraculous ads
• Why the brain contains 100,000 new worlds
• Why being ‘out of style’ can be profitable
• How to hire wisely and fire compassionately
• How success can send you to the poor house
• How to remember what’s really important in life

Product Details

ISBN-13:
9781932226096
Publisher:
Wizard Academy Press
Publication date:
07/01/1999
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
Sales rank:
823,466
File size:
2 MB

Related Subjects

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews