The Secret Language of Business: How to Read Anyone in 3 Seconds or Less

( 2 )


Doing business is a lot like playing poker; you make calculatedrisks and tough decisions based on the best information you have.In poker or business, it always helps to know what the other guy isthinking. Is he for real or full of it? Is he telling you thetruth, or just telling you what you want to hear? Whether you'renegotiating a deal with a client or collaborating on a project witha colleague, knowing what the other guy is thinking will alwaysgive you an edge.

In The Secret ...

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Doing business is a lot like playing poker; you make calculatedrisks and tough decisions based on the best information you have.In poker or business, it always helps to know what the other guy isthinking. Is he for real or full of it? Is he telling you thetruth, or just telling you what you want to hear? Whether you'renegotiating a deal with a client or collaborating on a project witha colleague, knowing what the other guy is thinking will alwaysgive you an edge.

In The Secret Language of Business, Kevin Hogan reveals thebasics of body language and how it exposes and influencesattitudes, actions, and outcomes. Everyone conveys informationthrough body language, whether they know it or not. Interpretingbody language isn't magic, but a science you can master. Thispractical guide is based on hard science, reputable sources, andreal-world situations. Master the concepts you find inside, andyou'll gain a big advantage in every aspect of yourlife—professional and personal.

Based on Hogan's twenty years of experience in communication,influence, and persuasion, The Secret Language of Business explainsthe key elements of body language and how they influencecommunication. It explores the meaning of what people wear and thesymbols they surround themselves with and also details theimportance of various contexts and environments in whichcommunications take place. In addition to reading and analyzing thebody language of others, Hogan will show you how to master andmanipulate your own body language, regulating the information youreveal to others.

In order to be a truly successful professional, you need morethan just communication skills; you also need the ability tointerpret the nonverbal signals that we all display. The SecretLanguage of Business, for the first time, applies the little-knownsecrets of body language and nonverbal communication to the realmof business. If you're a manager, salesperson, negotiator, businessowner, or any sort of professional who deals with other people on aregular basis, the skills and knowledge inside are invaluable toolsfor achieving success in business and in life.

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Product Details

  • ISBN-13: 9780470222898
  • Publisher: Wiley
  • Publication date: 1/28/2008
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Kevin Hogan is one of the nation's leading body languageexperts, as well as a public speaker and corporate trainer. Heteaches, trains, and speaks about persuasion, influence, bodylanguage, emotional intelligence, communication, and motivation. Heholds a doctorate in psychology and has consulted to many of thenation's biggest andmost well known companies andorganizations.
For more information, visit

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Table of Contents



The Purpose of This Book.

What to Expect from This Book.

How to Use This Book.

About the Author.

1 The Secret Language of Business.

The Study of Nonverbal Communication.

Chapter 1 Takeaways.

Chapter 1 Worksheet.

2 The Power of the Secret Language of Business.

Why Should You Care about Body Language?

Chapter 2 Takeaways.

Chapter 2 Worksheet.

3 Elements of Body Language.









Chapter 3 Takeaways.

Chapter 3 Worksheet.

4 Context and Environment.

How Context and Environment Influence Body Language.

Same Body Language, Different Perceptions.

When Body Language and Context Are in Conflict.

Chapter 4 Takeaways.

Chapter 4 Worksheet.

5 Proxemics: The Secret Language of Business . . . UpClose.

What Is Proxemics?

The Relationship between Body Language and Proxemics.

How Big Is Your Bubble?

Different Environments, Different Distances.

Using Proxemics to Improve Your Communications.

Chapter 5 Takeaways.

Chapter 5 Worksheet.

6 What Does Your Body Language Say about You?






Personal Identity.

Chapter 6 Takeaways.

Chapter 6 Worksheet.

7 Personal Interactions.


First Impressions.

Building Rapport.

Establishing Trust.

Reading Messages.

Sending Messages.





The Complex Formula for Succeeding in Getting Attention from theOpposite Sex.


Chapter 7 Takeaways.

Chapter 7 Worksheet.

8 The Secret Language of Inf luence in Business.

The Business Environment.




Peer to Peer.

Manager to Subordinate.

Chapter 8 Takeaways.

Chapter 8 Worksheet.

9 Secret Language of the Sexes.

The Differences between Men and Women.

Gender Differences in Sending.

Gender Differences in Receiving.

Navigating through the Differences.

Chapter 9 Takeaways.

Chapter 9 Worksheet.

10 Back Home with the Kids.

The Parental Role.

Newborns and Infants.

Toddlers and Preschoolers.



Teen and Young Adult.

Adult Children.


Chapter 10 Takeaways.

Chapter 10 Worksheet.

11 Using The Secret Language of Business.

Body Language in the Real World.

Sending Powerful Nonverbal Messages in the Real World.

Receiving Nonverbal Messages in the Real World.

Observing Nonverbal Messages in the Real World.

Is It Influence or Manipulation?

Integrity and Intent.

Chapter 11 Takeaways.

Chapter 11 Worksheet.

12 Body Language and Other Cultures.

Global Similarities and Differences.

Common Cultural Misunderstandings.

The Influence of Culture and History.

Respect and Accommodation for Others.

Chapter 12 Takeaways.

Chapter 12 Worksheet 200

13 Practical Applications.





Everyday Life.

Chapter 13 Takeaways.

Chapter 13 Worksheet.


The Body Language Home Study Course.

Need a Speaker for Your Company or Convention's NextMeeting?


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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted November 10, 2009

    more from this reviewer

    Understanding nonverbal communication

    Despite the tantalizing title, this book by body language expert Kevin Hogan reveals few secrets as it introduces the study of nonverbal communication. However, much of the book's thorough material on body language is useful and accurate, though basic - the kind of thing most people know intuitively. Hogan explores how body language, physical positioning, appearance, tone of voice, eye contact and the like communicate more than words ever could. Then, he explains how you can use this knowledge to improve every interaction you have in business. Much of the advice is specific to western cultures, though the author discusses other norms. If you're looking for an easy-to-read overview on this subject, getAbstract suggests beginning with this user-friendly text. It covers the fundamentals, and the take-aways ending each chapter make it easy to digest.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted June 19, 2010

    No text was provided for this review.

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