The Secret Language of Competitive Intelligence: How to see through & stay ahead of business disruptions, distortions, rumors & smoke screens [NOOK Book]


THE ART OF SMART . . . how not to get blindsided by the competition

Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.

• A new technology or competitor is...
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The Secret Language of Competitive Intelligence: How to see through & stay ahead of business disruptions, distortions, rumors & smoke screens

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THE ART OF SMART . . . how not to get blindsided by the competition

Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.

• A new technology or competitor is on the horizon that will completely upset the applecart in your business
as Google is now doing in advertising and Wal-Mart has done in retailing.

• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?

Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.

Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:

• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves

• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents

• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogetheble of Contents

Just Another Day in the Office

Chapter 1 THE ART OF SMART: Page19
How Intelligence Insight Helps Win the Game of Risk and Reward

Chapter 2 REALITY BITES: Page 45
Remove the Blinders

Using War Games to See Three Moves Ahead

Chapter 4 MAKE ME INTO A PEPPERONI: Page 119
Seeing the Trees to Understand the Forest

Chapter 5 EARLY WARNING: Page 135
Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived

Seeing Through the Confusion to Gather Intelligence Gems

Chapter 7 COMPETITIVE FOG: Page 211
How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not

Chapter 8 DAY TO DAY: Page 237
Integrating Intelligence with Your Work


Notes 285
Acknowledgments 293
Index 297
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Product Details

  • ISBN-13: 9781608448869
  • Publisher: Dog Ear Publishing
  • Publication date: 10/29/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 324
  • Sales rank: 1,062,528
  • File size: 2 MB

Meet the Author

For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.
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Sort by: Showing 1 Customer Reviews
  • Posted March 7, 2012

    Great Read

    This book was exciting from the start. After being required to purchase a book for an MBA course there is always that feeling of "oh please not another borning book that will just collect dust". But this book was a great surprise. The author gives a great introduction to the book as well as the matter of competitive intelligence by sharing a piece of his own history with the reader. From there on out I was hooked. It was such an easy read and exciting that I finished it in just a few hours. I'll have to make sure I read it one more time before my final next week!

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