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Posted March 7, 2012
This book was exciting from the start. After being required to purchase a book for an MBA course there is always that feeling of "oh please not another borning book that will just collect dust". But this book was a great surprise. The author gives a great introduction to the book as well as the matter of competitive intelligence by sharing a piece of his own history with the reader. From there on out I was hooked. It was such an easy read and exciting that I finished it in just a few hours. I'll have to make sure I read it one more time before my final next week!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.