The Secret Language of Leadership: How Leaders Inspire Action Through Narrative / Edition 1

The Secret Language of Leadership: How Leaders Inspire Action Through Narrative / Edition 1

by Stephen Denning
     
 

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ISBN-10: 0787987891

ISBN-13: 9780787987893

Pub. Date: 10/12/2007

Publisher: Wiley

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are

Overview

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

Product Details

ISBN-13:
9780787987893
Publisher:
Wiley
Publication date:
10/12/2007
Series:
J-B US non-Franchise Leadership Series, #40
Pages:
304
Sales rank:
636,171
Product dimensions:
6.32(w) x 9.15(h) x 1.14(d)

Table of Contents

Preface: My Leadership Journey.

Part One: What Is Transformational Leadership?

Introduction: Ten Mistakes Transformational Leaders Make.

1 The Secret Language of Leadership.

Part Two: The Language of Leadership: Key Enablers.

2 Articulating a Clear, Inspiring Goal.

3 The Leader’s Own Story: Committing to the Goal.

4 Mastering the Audience’s Story.

5 Cultivating Narrative Intelligence.

6 Telling Truthful Stories.

7 Leadership Presence: The Body Language of Leadership.

Part Three: The Language of Leadership: Key Steps.

8 Getting People’s Attention.

9 Stimulating Desire.

10 Reinforcing with Reasons.

11 Continuing the Conversation.

12 Epilogue.

Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996.

Appendix 2: Templates and Exercises.

Appendix 3:What’s Your Narrative Intelligence?

Notes.

Acknowledgments.

About the Author.

Index.

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