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The Secret Language of Leadership
"Steve Denning is the Warren Buffett of business communication. He sees things others don't and is able to explain them so the rest of us can understand."—Chip Heath, coauthor, Made to Stick, and professor of organizational behavior, Graduate School of Business, Stanford University
"I highly recommend you get this book today and read it tonight. Tomorrow will be an entirely different kind of day if you do."—Jim Kouzes, coauthor of the best-selling The Leadership Challenge and 'A Leader's Legacy
How do leaders connect and engage with their audiences? In this sequel to The Leader's Guide to Storytelling, business narrative expert Steve Denning explains why traditional approaches to leadership communication don't work and reveals the hidden patterns that effective leaders use to spark change. The book shows how anyone can inspire enduring enthusiasm for a cause, even in skeptical, cynical, or even hostile audiences.
The book introduces the concept of 'narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this ability is key to the central task of leadership, what its dimensions are, and how you can measure it.
The book's lucid explanations, vivid examples, and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
Posted February 27, 2009
This isn't just another book about how to become a better manager; it's about how to use language to become an "inspirational leader" who can bring about transformation and lasting change. Stephen Denning explains that transformational leadership is not the sole providence of an extraordinary few. Anyone with enough vision, commitment and grit to master a basic set of skills that he calls the "language of transformational leadership" can become a leader who creates change. Denning turns away from aloof reasoning and dusty information, and advocates being provocative and inspirational instead. His only lapse is a love of repetition. getAbstract believes that leaders who want to master persuasive advocacy will enjoy this in-depth guide.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 16, 2008
This book uses the same strong narrative and techniques on the reader - as is required to transform an organisation. Well researched and referenced, with practical and historical examples. Be ready to be passionate. Be ready for the traditional backlash.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 21, 2011
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