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In a world saturated with perfume aromas, Chanel No. 5 stands out. For nine decades, this celebrated fragrance has maintained its popularity even against thousands of more recent competitors. In fact, this iconic scent remains the world's bestselling perfume: According to Chanel, a bottle is purchased every 55 seconds. Tilar J. Mazzeo's The Secret of Chanel No. 5 unwraps the package of its captivating history and elusive appeal. Intimate and elegant.