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Secrets of Advertising to Gen Y Consumers
     

Secrets of Advertising to Gen Y Consumers

by Aiden Livingston
 
Traditional marketing is dead, and Gen Y killed it. Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers. The problem is that the new generation of consumers has become immune to many of the tactics

Overview

Traditional marketing is dead, and Gen Y killed it. Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers. The problem is that the new generation of consumers has become immune to many of the tactics marketers have come to rely on. In the coming years, Gen Y will replace the Baby Boomers as the group with the largest purchasing force. Any company that doesn't learn to sell to this new generation on their terms will become outdated and risk losing ground to new companies that adjust quickly. The Secrets of Advertising to Gen Y Consumers explains new and innovative ways to market products and services to the younger Gen Y. It shows business owners how to leverage the Internet and social media to become the type of company to which Gen Y will be loyal. Learn how to:

Infiltrate the thoughts of Gen Y

Sell the steak, not the sizzle

Go green to make more green

Surf the Web without wiping out

Cash in on video games

—And more!

Product Details

ISBN-13:
9781770400344
Publisher:
Self-Counsel Press, Inc.
Publication date:
04/30/2010
Series:
Business / Marketing Series
Edition description:
1st Edition
Pages:
136
Product dimensions:
8.10(w) x 9.60(h) x 0.30(d)

Meet the Author

Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.

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