For the past 15 years, Daryl Wise has worked as owner/operator of StreetWise PR (www.StreetWisePR.com), a public relations and marketing firm near Silicon Valley. Clients include or have included Macworld Expos, the artist Peter Max, HP, Ambient Design, Adesso, Pixelmator, Gluon, and e frontier. Wise was director of the Santa Cruz Digital Arts Festival for three years and is a member of Cabrillo College's Digital Arts Advisory Committee. He is the author of SECRETS OF POSER EXPERTS and SECRETS OF COREL PAINTER EXPERTS (Course Technology PTR).
Linda Hellfritsch holds degrees in traditional art and graphic design. She is a fine artist, freelance commercial artist, Web designer and writer living in La Selva Beach, California. She has curated and hung both traditional and digital art exhibitions in San Jose, San Francisco, Monterey, San Clemente and Santa Cruz. Her areas of expertise include art, design, art history, and arts education. Linda works primarily with traditional mixed media although her work has required her to design and develop digital graphic arts products. This exposure to digitally produced art has awakened a curiosity and hunger to learn more about digital art tools. She has spent the past several years talking to digital artists, experiencing their work and learning their secrets. Linda's background in traditional fine art gives her a unique perspective as a traditional artist in a digital world. In her spare time, she works as a scenic painter and props builder at the new Crocker Theater in Aptos, California.